Assistant Manager Sports Marketing

PUMA Group; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global sports brand headquartered in Malaysia is seeking a dynamic Sports Marketing leader to connect with local consumers through key sports and cultural initiatives. The ideal candidate will have 5-6 years of experience in sports marketing, a strategic mindset, and proven leadership skills. Responsibilities include developing marketing strategies, managing agency collaborations, and leading consumer engagements. This role is pivotal in establishing brand leadership and fostering partnerships in performance categories. Join a diverse team in a vibrant and innovative environment.

Qualifications

• 5-6 years of experience in sports marketing.
• Proven track record in developing and executing engagement strategies.
• Fluent in English and local language.

Responsibilities

• Develop and drive the performance portfolio strategy.
• Lead agency collaboration and partnership activation.
• Plan consumer-focused activations and engagement.
• Manage and mentor team members.
• Collaborate cross-functionally and provide strategic reporting.

Skills

Deep industry knowledge

Strategic mindset

Project leadership

Team mentorship

Education

Bachelor’s Degree in Marketing/Sports Management

Tools

MS Office (PowerPoint, Excel)

Job description

SPEED & SPIRIT are the qualities we look for in our candidates, defined by the values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

We are looking for a dynamic Sports Marketing leader to shape and execute local strategies that connect deeply with Malaysian consumers through key sports and cultural touchpoints with a focus on driving PUMA’s performance categories, specifically Running and Training, while fostering a strong network of ambassadors, athletes, teams, and federations to establish brand leadership in Malaysia. This role will be pivotal in driving strategy, establishing partnerships, and executing impactful activations that resonate.

The ideal candidate will possess deep industry knowledge, a strategic mindset, and a proven ability to lead projects and teams while delivering measurable business results.

Responsibilities

• Task 1: Develop and Drive the Performance Portfolio Strategy
  • Create and execute integrated marketing and communication plans for the Performance portfolio categories (Run/Train/Teamsports) that align with Global and SEA marketing seasonal initiatives, ensuring seamless connection to product stories and business goals.
  • Build a robust portfolio of ambassadors, athletes, and teams that amplify category storytelling and enhance PUMA’s reputation as the preferred brand in these categories.
  • Anticipate market trends and consumer behaviors to develop future-forward strategies that keep PUMA competitive and innovative.

• Task 2: Agency Collaboration and Partnership Activation
  • Lead and manage relationships with creative, content, PR, and event agencies, ensuring alignment with PUMA’s brand vision and marketing objectives.
  • Oversee the development and execution of marketing communication plans, leveraging digital, social, and PR channels to showcase key partnerships and amplify brand visibility.
  • Evaluate agency performance and outputs, providing clear feedback to ensure timely delivery, brand consistency, and campaign effectiveness.

• Task 3: Consumer-Focused Activations and Engagement
  • Plan and lead impactful GTM plans for Performance business unit, including events, sponsorships, and community engagements that drive brand visibility and product adoption.
  • Work closely with cross-functional teams (Retail, Wholesales, E-commerce) to integrate activations into broader consumer touchpoints.
  • Oversee the development of creative assets and digital content to amplify storytelling across owned and earned media platforms.

• Task 4: Team Leadership and Collaboration
  • Manage and mentor the Assistant Manager (Federation & Teamsports), ensuring alignment and seamless execution of football and basketball portfolios.
  • Collaborate with regional and global teams to align on strategy and access resources, knowledge, and best practices.
  • Act as the primary point of contact for performance marketing, providing strategic guidance and ensuring high standards of execution across the team.

• Task 5: Cross-Functional Collaboration and Strategic Reporting
  • Collaborate closely with Merchandising, Go-To Market and Sales teams to ensure alignment on marketing initiatives and brand messaging.
  • Present reports, campaign insights, and strategic recommendations to Marketing Teamhead, driving informed decisions to refine and enhance performance marketing efforts.
  • Act as the key liaison between local and regional teams, ensuring clear communication, resource alignment, and adherence to global and regional directives.

Your Talent

Education: Bachelor’s Degree in Marketing/Sports Management or relevant field.

Professional: 5-6 years of experience in sports marketing, preferably with a background in running categories. Proven track record in developing and executing strategies that drive engagement and growth.

IT Skills: MS Office (PowerPoint and Excel knowledge is a must).

Language Skills: English and local language.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.