Assistant Manager / Senior Executive, Branding and Marketing (BD)

RCE Capital Berhad; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A financial services company in Kuala Lumpur seeks an Assistant Manager / Senior Executive for Branding and Marketing. The role focuses on strategic collaborations, executing marketing campaigns, and driving brand awareness. Candidates should have 5-10 years of marketing experience, a degree in a relevant field, and excellent communication skills in English and Bahasa. This position demands a proactive individual capable of managing multiple priorities in a fast-paced environment.

Qualifications

• Minimum 5-10 years of relevant marketing experience.
• Proven experience in executing and managing digital and conventional marketing campaigns.
• Strong command of English and Bahasa; proficient in report writing and presentations.

Responsibilities

• Secure strategic collaborations and partnerships to expand the market portfolio.
• Lead digital marketing initiatives across various channels.
• Analyze campaign performance and prepare marketing reports.
• Develop and optimize integrated marketing strategies.
• Lead digital marketing initiatives.
• Analyze campaign performance and ROI.

Skills

Digital marketing strategies

Analytical problem-solving

Stakeholder management

Communication

Digital marketing campaigns

Conventional marketing campaigns

Education

Degree in Marketing, Advertising, Business or equivalent

Job description

Assistant Manager / Senior Executive, Branding and Marketing (BD)

Secure strategic collaborations and partnerships to expand the company’s market portfolio.

Forecast business growth and evaluate the performance of existing collaborations, identifying new value propositions and opportunities for sustainable growth.

Proactively explore new business opportunities and brand expansion initiatives through partnerships and alliances.

Own partner relationship management, ensuring strategies, campaigns, and marketing plans are executed effectively and remain aligned with business objectives.

Develop, implement, and optimize integrated marketing strategies (digital and offline) to drive brand awareness, customer acquisition, and business growth.

Lead digital marketing initiatives across social media, email marketing, website, and performance marketing channels.

Stay abreast of industry trends, digital innovations, and competitive landscape, recommending relevant and practical marketing approaches.

Content & Campaign Management

Oversee the creation of compelling and engaging marketing content in collaboration with internal teams, consultants, and external agencies.

Ensure brand consistency and messaging across all marketing touchpoints.

Performance Tracking & Reporting

Analyze campaign performance, marketing metrics, and ROI, translating data into actionable insights and improvement plans.

Prepare and ensure timely, accurate submission of marketing reports and management updates.

Team & Stakeholder Management

Work closely with internal stakeholders to ensure alignment and effective execution.

Provide guidance, coaching, and direction to junior team members or consultants where applicable.

Key Requirements

Degree in Marketing, Advertising, Business or equivalent.

Minimum 5-10 years of relevant marketing experience

Proven experience in executing and managing both digital and conventional marketing campaigns.

Strong analytical and problem-solving skills with the ability to translate insights into action.

Mature personality with excellent communication and stakeholder management skills.

High level of initiative, able to work independently and thrive in a fast-paced, dynamic environment.

Demonstrated ability to manage multiple priorities under pressure and tight deadlines.

Strong command of English and Bahasa; proficient in report writing and presentations in English.