Assistant Manager, Scheme Development (GETB)

Great Eastern; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading insurance provider in Kuala Lumpur is looking for a dynamic Assistant Manager to enhance the mySalam scheme. The role involves collaborating with stakeholders, conducting market research, and driving marketing initiatives. Candidates should have 3-5 years of experience in marketing or government relations, a Bachelor's degree in a relevant field, and strong communication skills. The position requires frequent travel for stakeholder engagement. Join us to make a social impact and contribute to community development.

Qualifications

• 3-5 years of experience in marketing or government relations.
• Experience in public health or insurance schemes is a plus.
• Strong presentation and public speaking skills.

Responsibilities

• Assist in planning and executing initiatives for the mySalam scheme.
• Build relationships with government agencies and NGOs.
• Prepare presentations for stakeholders and manage inquiries.

Skills

Stakeholder management

Excellent communication skills

Team player

Problem-solving abilities

Education

Bachelor’s degree in marketing, Public Relations, or related field

Tools

Microsoft Office

Job description

We are seeking a dynamic and results‑driven Assistant Manager to support the development and expansion of the mySalam scheme. The ideal candidate will have a strong background in marketing, government public relations (PR), and stakeholder management. They will play a key role in ensuring effective communication, strategic engagement, and program enhancement to support the overall objectives of mySalam.

Key Responsibilities

• Scheme Development & Implementation

  Assist in the planning, development, and execution of initiatives to enhance mySalam scheme coverage and effectiveness.

  Work closely with cross‑functional teams to ensure alignment of scheme objectives with stakeholders’ expectations and policy goals.

  Conduct market research and analysis to identify opportunities for program improvement and expansion.

  Develop and execute marketing strategies to promote awareness and participation in the mySalam scheme.

  Collaborate with internal and external stakeholders to create targeted communication materials and campaigns.

  Monitor and evaluate the effectiveness of outreach efforts, providing recommendations for improvements.

• Government & Stakeholder Relations

  Build and maintain strong relationships with government agencies, NGOs, and strategic partners to support scheme objectives.

  Represent mySalam in engagements with policymakers, regulatory bodies, and key stakeholders.

  Ensure compliance with regulatory requirements and maintain positive public relations with government entities.

• Communication & Presentation

  Prepare and deliver impactful presentations to various audiences, including government officials, corporate partners, and community groups.

  Draft reports, proposals, and official correspondence to support scheme initiatives.

  Act as a key point of contact for inquiries related to the scheme, ensuring timely and accurate responses.

• Travel & Field Engagement

  Willingness to travel frequently to conduct stakeholder meetings, attend events, and oversee implementation efforts in different regions.

  Conduct on‑ground assessments and engagement with beneficiaries to understand challenges and opportunities for scheme improvements.

Educational Background

• Bachelor’s degree in marketing, Public Relations, Communications, Business Administration, or a related field.
• A master’s degree is an added advantage.

Experience

• Minimum of 3–5 years of relevant experience in marketing, government relations, or stakeholder management.
• Experience in public health, social security, or insurance schemes is a plus.
• Strong understanding of marketing principles and government public relations practices.
• Excellent communication skills, both written and verbal.
• Proven stakeholder management skills, with the ability to engage and influence diverse groups.
• Strong presentation and public speaking abilities.
• Ability to work independently and collaboratively in a fast‑paced environment.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and digital communication tools.
• Willingness to travel frequently as required.
• Team player who can deliver under pressure.
• In‑depth knowledge of Life Insurance and Takaful.
• Well‑versed in the Takaful Act with a strong understanding of Shariah principles.
• Resourceful, self‑starter, and independent.
• High adaptability and problem‑solving abilities in dealing with diverse stakeholders and situations.
• Passion for social impact and community development initiatives.

Core Values

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Founded in 1908, Great Eastern is a well‑established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly‑rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.