Assistant Manager, Marketing Planning

Malaysia Airlines; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading airline company based in Kuala Lumpur is looking for an Assistant Manager in Marketing Planning. This role involves collaborating with cross-functional teams to develop marketing strategies, conducting market research, and analyzing performance metrics to achieve business growth. Ideal candidates should have a degree in Marketing and 3-5 years of relevant experience, preferably in the airline industry. The role demands strong analytical and communication skills, along with a creative mindset.

Qualifications

• Minimum of 3 - 5 years of experience in marketing or campaign planning.
• Experience in project management, preferably within the airline industry.
• Creative thinking and strong problem-solving abilities.

Responsibilities

• Formulate and implement marketing plans to achieve brand awareness and revenue targets.
• Conduct market research to identify trends and opportunities.
• Collaborate with internal stakeholders to execute marketing initiatives.

Skills

Marketing Strategy Development

Market Research

Campaign Planning

Data Analysis

Communication Skills

Education

Degree in Marketing or related field

Tools

Microsoft Office Suite

Marketing Analytics Tools

Digital Marketing Platforms

Job description

Position Title

Assistant Manager, Marketing Planning

Reports To

Head of Digital Marketing & Marketing Planning

Role Purpose

The Assistant Manager, Marketing Planning plays a crucial part in supporting the development and execution of strategic marketing initiatives to promote MAG Airline Business' brand presence and drive business growth. Reporting to the Head of Digital Marketing & Marketing Planning, you will collaborate closely with cross-functional teams to ensure alignment with overall business objectives and marketing strategies.

Key Accountability

• Assist in the formulation and implementation of comprehensive marketing plans and campaigns to achieve brand awareness, revenue targets, customer acquisition & retention.
• Conduct market research, competitor analysis, and consumer insights to identify trends, opportunities, and challenges in the aviation industry and key markets.
• Support in the development of marketing strategies and tactics across various channels, including digital, social media, advertising, sponsorships, and partnerships.
• Coordinate with internal stakeholders, such as Station Marketing, Sales, Revenue Management, Ancillary and Network Planning teams to ensure seamless execution of marketing initiatives and alignment with business priorities.
• Collaborate with external agencies, vendors, and partners to manage project timelines, budgets, and deliverables effectively.
• Monitor and analyse marketing performance metrics, KPIs, and ROI to measure progress against targets, evaluate campaign effectiveness and identify areas for improvement.
• Stay updated on industry trends, best practices, and emerging technologies to propose innovative marketing solutions and strategies.

Qualification & Experience

• Degree in Marketing, Communication Design, Commerce or Business Administration
• Minimum of 3 - 5 years of experience in marketing, campaign planning, project management, preferably within the airline industry or related sectors.
• Proficiency in Microsoft Office Suite, marketing analytics tools, and digital marketing platforms.
• Creative thinking and problem-solving abilities with a passion for innovation and continuous improvement.
• Flexibility to adapt to a fast-paced and dynamic work environment, with a strong sense of accountability and ownership.

Personality Traits

• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication, presentation, and interpersonal skills with the ability to collaborate effectively across diverse teams and stakeholders.
• Proven project management capabilities, including prioritization, organization, and attention to detail.