Assistant Manager / Manager - Digital Customer Engagement & Marketing

Hong Leong Bank; Petaling Jaya; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading bank in Malaysia is seeking a Digital Engagement & User Acquisition professional to drive user engagement and digital marketing initiatives. This role will focus on developing strategic campaigns to attract new users while enhancing customer interaction with digital banking services. Ideal candidates will have a strong background in digital marketing, excellent analytical skills, and experience in managing performance metrics to assess campaign success. Join the team to contribute towards the bank's digital growth.

Qualifications

• Strong understanding of digital marketing principles and techniques.
• Experience in campaign management and performance measurement.
• Proficient in utilizing data analytics tools to inform decision-making.

Responsibilities

• Develop comprehensive marketing strategies for digital user acquisition.
• Optimize user experience within the digital banking platform.
• Monitor campaign performance and report findings to stakeholders.

Skills

Campaign management

Digital marketing strategy

User engagement

Data analytics

Job description

To drive the growth and engagement of our digital banking platforms. This role is crucial for developing and executing strategic marketing initiatives that attract new digital users, enhance customer engagement with the bank’s digital banking platform and its features, and contribute to the bank's digital leadership.

Digital Engagement & User Acquisition

• Develop and manage ongoing customer communications to raise awareness of the bank’s digital banking platforms, its digital services and features and foster sustained user engagement.
• Design, launch, and manage comprehensive marketing campaigns and initiatives specifically aimed at driving digital user acquisition and increasing user engagement.

Campaign Strategy & Execution

• Prepare detailed proposals and business cases, including objectives, strategies, mechanics, and budget recommendations, to secure approval for marketing campaigns and initiatives.
• Collaborate closely with the Website and UI/UX teams to optimize the user experience and journey for Connect user onboarding, product sales, and ongoing engagement within the digital banking platform.

Performance Measurement & Optimization

• Ensure all digital journeys for existing and new services/features are accurately tagged with Adobe and/or Google Analytics.
• Utilize analytics data to track and monitor performance, identify areas for improvement, and make data-driven decisions on enhancements or fixes required to optimize user experience, onboarding, and acquisition efforts.
• Monitor and ensure that platform and campaign performance targets are achieved as per established Key Result Areas (KRAs).

Reporting & Collaboration

• Work with Data Analytics team and junior team members to prepare comprehensive performance updates and reports for all marketing and acquisition activities.
• Collaborate effectively with diverse internal stakeholders, including but not limited to Branches, Product Teams, Product Support, Development Team, UI/UX Team, IT, and Group Marketing, to ensure seamless campaign delivery and achievement of KRA targets.

Market Intelligence & Opportunity Identification

• Conduct thorough market research with relevant stakeholders to gain actionable insights. This includes identifying new opportunities, deepening understanding of customer needs, and analysing competitors' strengths and weaknesses to inform the development of winning initiatives, offers, products, and services.

We appreciate your application and will be in touch with shortlisted candidates regarding next steps.