Assistant Manager - Digital Customer Engagement & Marketing

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading financial institution in Malaysia is seeking a Digital Marketing Specialist to enhance user engagement and drive digital user acquisition. This role requires managing marketing campaigns, optimizing digital experiences, and leveraging analytics to track performance. Candidates should possess a degree in marketing or a related field and have a strong background in digital marketing strategies and market research. Join a forward-thinking team committed to innovation and customer engagement.

Benefits

Comprehensive financial services

Opportunities for career growth

Support for ongoing learning

Qualifications

• Proven experience in digital marketing and user acquisition strategies.
• Strong analytical skills and proficiency in using analytics tools.
• Ability to design and execute effective marketing campaigns.

Responsibilities

• Develop ongoing customer communications for digital platforms.
• Manage marketing campaigns to drive user acquisition.
• Optimize user experience based on analytics data.

Skills

Digital Marketing

User Engagement Strategies

Analytics (Adobe/Google)

Campaign Management

Market Research

Education

Degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

Job description

To excel and make a difference, join us in driving the growth and engagement of our digital banking platforms. This role is crucial for developing and executing strategic marketing initiatives that attract new digital users, enhance customer engagement with the bank’s digital banking platform and its features, and contribute to the bank's digital leadership.

Functional (job responsibilities)

• Digital Engagement & User Acquisition: Develop and manage ongoing customer communications to raise awareness of the bank’s digital banking platforms, its digital services and features, and foster sustained user engagement.
• Design, launch, and manage comprehensive marketing campaigns and initiatives specifically aimed at driving digital user acquisition for the bank's digital banking platforms.
• Increasing user engagement by promoting the usage of services and features within these platforms.
• Campaign Strategy & Execution: Prepare detailed proposals and business cases, including objectives, strategies, mechanics, and budget recommendations, to secure approval for marketing campaigns and initiatives.
• Collaborate closely with the Website and UI/UX teams to optimize the user experience and journey for Connect user onboarding, product sales, and ongoing engagement within the digital banking platform.
• Performance Measurement & Optimization: Ensure all digital journeys for existing and new services/features are accurately tagged with Adobe and/or Google Analytics. Utilize analytics data to track and monitor performance, identify areas for improvement, and make data-driven decisions on enhancements or fixes required to optimize user experience, onboarding, and acquisition efforts.
• Monitor and ensure that platform and campaign performance targets are achieved as per established Key Result Areas (KRAs).
• Reporting & Collaboration: Work with Data Analytics team and junior team members to prepare comprehensive performance updates and reports for all marketing and acquisition activities. Collaborate effectively with diverse internal stakeholders, including but not limited to Branches, Product Teams, Product Support, Development Team, UI/UX Team, IT, and Group Marketing, to ensure seamless campaign delivery and achievement of KRA targets.
• Market Intelligence & Opportunity Identification: Conduct thorough market research with relevant stakeholders to gain actionable insights. This includes identifying new opportunities, deepening understanding of customer needs, and analysing competitors' strengths and weaknesses to inform the development of winning initiatives, offers, products, and services.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.