Assistant Manager & Customer Care & Public Relations

Hospital Universiti Tunku Abdul Rahman; Kampar; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading healthcare institution in Malaysia seeks an Assistant Manager for Customer Care & Public Relations. The role involves managing customer care operations, ensuring complaint resolution, and executing public relations initiatives. The ideal candidate holds a Bachelor's Degree and has 3–5 years of experience in the healthcare or service industry, possessing strong interpersonal and communication skills. Proficiency in English and Bahasa Malaysia is essential, with Mandarin being an advantage.

Qualifications

• Minimum 3–5 years of relevant working experience in healthcare or service industry.
• Able to handle sensitive situations professionally and empathetically.
• Good command of English and Bahasa Malaysia; Mandarin is an advantage.

Responsibilities

• Manage and oversee customer care operations.
• Ensure timely resolution of complaints.
• Plan and execute public relations activities.
• Prepare reports on customer satisfaction trends.
• Support media coordination and stakeholder engagement.

Skills

Interpersonal skills

Communication skills

Problem-solving skills

Complaint handling

Service recovery

Education

Bachelor’s Degree in Public Relations or related fields

Job description

Job Summary

We are seeking a proactive and service-oriented Assistant Manager, Customer Care & Public Relations to oversee customer experience, manage public relations initiatives, and handle patient feedback and communications. The role plays a key part in enhancing the hospital’s image, service quality, and stakeholder relationships.

Key Responsibilities

• Manage and oversee customer care operations, including patient feedback, complaints, and enquiries
• Ensure timely resolution of complaints in accordance with hospital SOPs
• Plan and execute public relations activities, events, and corporate communications
• Liaise with internal departments to improve patient experience and service delivery
• Prepare reports on customer satisfaction, complaints trends, and service improvement initiatives
• Support media coordination, branding activities, and external stakeholder engagement
• Supervise customer care officers and frontliners where applicable

Requirements

• Bachelor’s Degree in Public Relations, Communications, Hospitality Management, Business Administration, or related fields
• Minimum 3–5 years of relevant working experience (healthcare or service industry preferred)
• Strong interpersonal, communication, and problem-solving skills
• Good command of English and Bahasa Malaysia (Mandarin is an added advantage)
• Able to handle sensitive situations professionally and empathetically
• Experience in complaint handling, service recovery, or PR is an advantage