Assistant Manager, Events and Promotions

Great Eastern; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading insurance company in Kuala Lumpur is looking for an Assistant Manager, Events and Promotions. This role involves managing end-to-end campaign and promotion activities, supporting event management, and handling social media channels. The ideal candidate has a Bachelor's degree in a relevant field and 3-5 years of experience in marketing or promotions. Strong skills in campaign strategy, vendor management, and social media content creation are necessary. The position offers opportunities for professional growth in a dynamic environment.

Qualifications

• 3 - 5 years of experience in marketing campaigns or promotions.
• Proven track record in social media management and content creation.
• Experience in vendor management and procurement processes.

Responsibilities

• Support in planning and executing campaigns and promotions.
• Manage agency communications and social media platforms.
• Assist in event management and procurement activities.

Skills

Campaign management

Event planning

Social media management

Vendor management

Budget planning

Education

Bachelor’s degree in Marketing, Communications, Business Administration

Professional certifications in Digital Marketing or Event Planning

Job description

Assistant Manager, Events and Promotions

Providing end-to-end support in campaign and promotion management including planning, strategising, internal agency communication and update company/ division’s key messages via various agency communication platforms; at the same time, to support department in event management, contest execution and other administrative support as and when required.

Campaign & Promotion Management

• Strategise, plan and execute promotional initiatives and action plans to support company’s major and tactical sales campaigns, ensuring all assigned tasks are delivered successfully within the stipulated timeline.
• Develop an annual promotional calendar and coordinate with internal teams and external vendors to ensure smooth activation and completion of all promotional activities.
• Manage posting of promotional materials (flyers, videos) on the department’s Facebook private group (Great Events) and WhatsApp group (SBDU Channels), including crafting captions and messages.
• Plan and execute procurement processes (RFI, RFQ, RFP) for contest reward items such as mooncake gift sets, personalised New Year gifts, and long-service award pendants.
• Coordinate end-to-end activities from sourcing, ordering, packing, delivery, and logistics to project completion.
• Evaluate the effectiveness of all campaign promotional materials and ensure all costs remain within the approved budget.
• Assist the Head of Department in reviewing contest budgets as required by the AP&P department.

Media Publication Management

• Manage agency channel newspaper recognition, including coordination with internal teams, creative agencies, and media partners.
• Coordinate with the Brand & Communications department on matters related to the company’s annual report, diaries, and festive greeting card orders for the agency force.

Agency Communications Support

• Prepare internal agency communications and other write-ups (e.g., circulars, email content, push messages, SMS, Facebook posts, scripts), including proofreading materials from co-departments within the division.
• Serve as backup support for ePartner postings, UAT (as required), SMS, Internet Correspondence Module, and management of the department’s general mailbox.

Event Management Support

• Assist company’s major events and to ensure the tasks assigned are executed successfully and smoothly.
• Support the department in sourcing, ordering, packing, delivery, logistic and coordination of matters relating to events and promotions, as and when required.

Social Media Management

• Manage and administer Facebook private groups, including updating agent listings, approving or removing members (new or resigned staff), and posting content requested by other departments.
• Ensure all postings are verified, accurate, and completed within the turnaround time (TAT) of two working days, or one working day for urgent requests.

Procurement Activities

• Ensure all procurement activities comply with GELM Procurement Operating Guidelines and maintain proper documentation for review or audit purposes.
• Take accountability in considering business and regulatory compliance risks and take appropriate steps to mitigate the risks.
• Maintain awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.
• Highlight any potential concerns /risks and proactively share best risk management practices.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Professional certifications in Digital Marketing, Event Planning, or Procurement (optional but advantageous).
• 3 - 5 years of experience in marketing campaigns or promotions.
• Proven track record in social media management and content creation.
• Experience in vendor management and procurement processes.
• Familiarity with budget planning and cost control for campaigns and events.
• High level of integrity, take accountability of work and good attitude over teamwork.
• Take initiative to improve current state of things and adaptable to embrace new changes.

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