Assistant Manager, Channel Marketing

Zuspresso (M) Sdn Bhd; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing and distribution company in Shah Alam, Malaysia is seeking a professional for the Partner Channel, Retail Channel, and Offline Channel roles. The position involves executing marketing strategies with partners, overseeing promotions, managing a team, and ensuring effective collaboration across various departments for optimal campaign execution. Successful candidates will demonstrate strong leadership and strategic planning skills.

Responsibilities

• Develop and execute marketing plans with partners.
• Lead in-store marketing and POSM deployment.
• Oversee execution of OOH assets and events.
• Manage and coach a team, providing direction.
• Partner with internal teams for go-to-market plans.

Job description

Position Responsibilities:

Partner Channel (3PL & Malls)

• Develop and execute joint marketing plans with 3PL partners (GrabFood, ShopeeFood, FoodPanda) and mall partners.
• Secure A&P placements, seasonal campaigns, and joint activations to drive visibility and sales.
• Monitor campaign performance and provide insights for continuous improvement.

Retail Channel (ZUS Outlets & POSMs)

• Lead in-store marketing and POSM deployment across all ZUS outlets.
• Align with Ops and Design teams to ensure timely rollouts, visual consistency, and campaign relevance.
• Identify outlet-level opportunities for localized campaigns.

Offline Channel (Billboards, Mobile Trucks, Events)

• Oversee execution of OOH assets: billboards, digital screens, mobile trucks, etc.
• Plan and manage brand events, pop-ups, and community activations.
• Work with media agencies to ensure efficient placements and maximize reach.

People Leadership

• Manage and coach a team of 3, providing clear direction, support, and performance feedback.
• Delegate tasks effectively, ensuring ownership and accountability across team members.
• Foster a collaborative, growth-driven team culture in line with ZUS values.

Cross-functional Collaboration

• Partner with Brand, Product, Digital, Ops, and Partnerships teams for integrated go-to-market plans.
• liaise with external vendors, designers, and agencies to ensure smooth execution.
• Track budgets, timelines, and project performance for all campaigns.