Assistant Manager, Channel Marketing

ZUS Coffee; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading coffee retailer in Kuala Lumpur seeks a Marketing Manager to lead and execute marketing strategies across multiple channels. Responsibilities include developing joint marketing plans, overseeing in-store marketing, and managing a team. The ideal candidate should have strong leadership skills and experience in cross-functional collaboration. This role is pivotal for driving visibility and sales performance for the brand.

Qualifications

• Experience in developing marketing plans with partners.
• Strong leadership skills is required to manage a team.
• Proficiency in cross-functional collaboration and communication.

Responsibilities

• Develop joint marketing plans with 3PL and mall partners.
• Lead in-store marketing and POSM deployment.
• Oversee execution of Out-of-Home advertising assets.

Job description

Position Responsibilities:

Channel Strategy & Execution

Partner Channel (3PL & Malls)

• Developand execute joint marketing plans with 3PL (GrabFood, ShopeeFood,FoodPanda) and mall partners.
• SecureA&P placements, seasonal campaigns, and joint activations to drivevisibility and sales.
• Monitorcampaign performance and provide insights for continuous improvement.

Retail Channel (ZUS Outlets & POSMs)

• Leadin-store marketing and POSM deployment across all ZUS outlets.
• Align withOps and Design teams to ensure timely rollouts, visual consistency, andcampaign relevance.
• Identifyoutlet-level opportunities for localized campaigns.

Offline Channel (Billboards, Mobile Trucks, Events)

• Overseeexecution of OOH assets: billboards, digital screens, mobile trucks, etc.
• Plan andmanage brand events, pop-ups, and community activations.
• Work withmedia agencies to ensure efficient placements and maximize reach.
• Manageand coach a team of 3, providing cleardirection, support, and performance feedback.
• Delegatetasks effectively, ensuring ownership and accountability across teammembers.
• Foster acollaborative, growth-driven team culture in line with ZUS values.

People Leadership

• Manageand coach a team of 3, providing cleardirection, support, and performance feedback.
• Delegatetasks effectively, ensuring ownership and accountability across teammembers.
• Foster acollaborative, growth-driven team culture in line with ZUS values.

Cross-functional Collaboration

• Partnerwith Brand, Product, Digital, Ops, and Partnerships teams for integratedgo-to-market plans.
• Liaisewith external vendors, designers, and agencies to ensure smooth execution.
• Trackbudgets, timelines, and project performance for all campaigns.