Assistant Brand Manager

Wipro Consumer Care; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading FMCG company in Malaysia is seeking an experienced brand and product manager to develop and execute strategies aimed at achieving business targets. The role involves overseeing marketing campaigns, collaborating with internal teams, and supporting product development. Candidates should possess a Bachelor's degree and a minimum of 4 years in brand or product management, with strong analytical skills being essential. Comprehensive knowledge of market trends and consumer behavior will be critical for success.

Qualifications

• Minimum 4 years in brand or product management, preferably in FMCG.
• Strong analytical and problem-solving abilities.

Responsibilities

• Develop and execute brand strategies to achieve business targets.
• Monitor market trends, consumer behavior, and competitor activities.
• Oversee integrated marketing campaigns and ensure brand messaging aligns with positioning.
• Support product development by providing insights from market research.
• Collaborate with internal teams for promotional activities.

Skills

Analytical skills

Problem-solving abilities

Education

Bachelor’s degree in Business, Marketing, or a related field

Job description

Develop and execute brand strategies to achieve business targets, including market share, sales growth, and profitability.

Translate brand vision into actionable marketing and sales plans.

Monitor market trends, consumer behaviour, and competitor activities to identify growth opportunities.

Define product strategy, positioning, and pricing in line with the company’s goals.

Oversee integrated marketing campaigns, including product launches, promotions, and brand-building activities.

Ensure brand messaging aligns with company positioning and resonates with target audiences.

Analyse consumer feedback and market performance to refine brand strategies.

Collaborate on developing packaging, promotional materials, and in-store displays.

Manage media, digital marketing, and influencer collaborations to enhance visibility.

Identify investment priorities and manage brand budgets efficiently.

Develop and execute social media strategies to boost brand engagement, awareness, and lead generation.

Plan and execute influencer activations and campaigns, ensuring alignment with overall brand strategy and KPIs.

Develop advertorial content and press releases to support product and brand awareness.

Coordinate the design and production of POSM for effective in-store marketing.

Plan and manage promotional events, roadshows, and activations to increase brand engagement.

Ensure optimal product placement through effective planogram implementation.

Collaborate with internal teams to develop and execute promotional activities.

2. Product & NPD Management

Support product development by providing insights from market research and consumer feedback.

Identify product gaps, emerging trends, and opportunities for innovation.

Monitor product lifecycle, from launch to performance tracking and eventual phase-out.

Collaborate with R&D, sales, and supply chain teams to ensure successful product rollouts.

Analyse product performance and recommend improvements for market fit and growth.

Other Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum 4 years in brand or product management (FMCG experience preferred).
• Strong analytical and problem-solving abilities.