Assistant Brand Manager

EPS Consultants Pte Ltd; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading retail and e-commerce firm in Kuala Lumpur is seeking a Marketing Specialist to oversee brand strategies and coordinate trade shows. The ideal candidate must possess a Diploma in Marketing and have at least 3 years of relevant experience. Responsibilities include developing promotional materials, collaborating with sales, and analyzing market trends. Strong command of English and Bahasa Malaysia is essential. The role offers the opportunity to contribute to strategic marketing initiatives and drive sales growth.

Qualifications

• Minimum 3 years of working experience in related fields.
• Strong proficiency in English and Bahasa Malaysia.

Responsibilities

• Liaise with brand principals and suppliers.
• Assist in planning and executing trade shows.
• Collaborate with sales team on strategies for clients.
• Analyze market trends and consumer needs.
• Develop brand strategies and marketing guidelines.
• Manage promotional collateral and advertising production.

Skills

Liaising with brand principals

Market research

Brand strategy development

Strong communication skills

Education

Diploma in Marketing or equivalent

Job description

Client Industry

Asia's leading retail and e-commerce network in activewear and lifestyle

Key Responsibilities

Commercial

• Liaise with brand principals and suppliers
• Assist in planning, coordinating and executing all trade shows.
• Collaborates with sales team for specific strategies for clients.
• Responsible to work out annual/quarter/month brand planning with other key departments and making sure day-to-day job tasks are executed and working towards the brand plan
• Monitor market trends, research consumer markets and identifying potential areas in which to invest, based upon consumer needs and spending habits
• Assist with the analysis of various research data in order to make certain key projections and decisions related to the brand and drive sales growth
• Propose actions to recover risk and maximize opportunities with other departments at category and line level

Marketing

• Responsible on brand strategies, includes the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Assist in coordinating cross-functional activities related to consumer and marketing programs (including brand strategic planning, market positioning) and planning processes, manage timelines, and ensure timely completion of all deliverables
• Creating and managing promotional collateral to establish and maintain product branding
• Oversee the production of magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with designers, copywriters, media buyers and printers
• Assist in coordinating cross-functional activities related to consumer and marketing programs (including product segmentation, pricing, promotion) and planning processes, manage timelines, and ensure timely completion of all deliverables
• Monitor sell-out dates against all products
• Manage the range plan in season reflecting any changes based on current trade
• Review the previous season and capture lessons learned for future improvement
• Assist in developing the quarterly plan at category/season level that reflects the best possible mix of products to deliver the KPI’s
• Assist with product development, pricing, and new product launches as well as developing new business opportunities
• Handle supply/production problems as and when they arise

Requirements

• Candidate must possess at least a Diploma in Marketing or equivalent
• At least 3 years working experience in related field
• Strong written and spoken English and Bahasa Malaysia