Assistant Brand Manager

Sales & Marketing; Kuala Lumpur; On-site; MYR 100,000 - 140,000; Full time

Job summary

A global beauty company is seeking a Brand Manager in Kuala Lumpur, Malaysia, responsible for managing daily operations and driving strategic plans for growth. The ideal candidate will have a degree in marketing with a minimum of 5 years' experience in FMCG or retail, preferably in the skincare or fragrance sector. Strong analytical and leadership skills, along with proficiency in Microsoft Excel, are essential. The candidate will oversee brand objectives, manage investments, and develop effective marketing strategies.

Qualifications

• Minimum 5 years in a reputable FMCG or retail managing a brand.
• Prior experience managing skincare/fragrance brand is advantageous.
• Ability to work independently and lead cross-functional teams.

Responsibilities

• Plan and execute brand & business objectives and KPI's.
• Manage brand A&P and P&L for maximum ROI.
• Develop e-commerce strategies to boost brand engagement.
• Lead brand merchandising guidelines across retail channels.

Skills

Strategic mindset

Analytical skills

Strong communication

Interpersonal skills

Leadership qualities

Microsoft Excel proficiency

Education

Degree in marketing or related business

Job description

The role is responsible for the management and day-to-day operations of PUIG business in Malaysia. Reporting into the Senior Brand Manager, driving a strategic plan to promote revenue, profitability, and growth for the PUIG business in Malaysia.

The ideal candidate is entrepreneurial & independent, possesses the ability to think strategically and analytically, and is personable.

Responsibilities

• Plan and execute brand & business objectives; KPI’s
• Manage brand A&P and P&L to ensure brand investments & ROI are maximized.
• Work closely with demand planning team on forecasting future launches and monthly business needs.
• Plan and execute commercial business plans with Brand Manager.
• Work with marketing team to develop integrated marketing plans from product launches and promotion mechanics to grow and build brands.
• Develop e-commerce strategies to increase brand engagement and sales.
• Develop, drive and execute brand merchandising guidelines & adhere across all different retail channel distribution.
• Be ‘hands on’ and independently lead the brand by working closely with cross functional teams from sales, marketing, finance, and operations to achieve brand objectives.
• Work closely with trade partners to ensure brands exposure and mechanics are consistently managed and well presented.

Qualifications

• Degree in marketing or related business with at least 5 years in a reputable FMCG company or in retail managing a brand.
• Candidate with prior experience managing skincare/fragrance brand an added advantage.
• Strategic mindset, analytical & insights driven to create opportunities.
• Strong communication & interpersonal skills, bi-lingual (English & Bahasa).
• Team player, self-confident with strong leadership qualities.
• Independent & Innovative, multi-task and good time management skills.
• A go-getter with an attitude to outperform and deliver excellent results continuously.
• Possesses strong skills in various office applications, with a particular emphasis on Microsoft Excel proficiency.