Area Sales Manager (Sabah)

Randstad Malaysia; West Coast Division; On-site; MYR 80,000 - 120,000; Full time

Job summary

A premier recruitment agency is seeking an experienced Area Sales Manager for a leading multinational player in the FMCG space. This role, based in Kota Kinabalu, involves driving regional sales across Sabah. The ideal candidate will have at least 5 years in FMCG sales and experience in managing distributors. Responsibilities include leading a sales team, developing strategies, and securing listings. Exceptional communication and problem-solving skills are essential, along with a willingness to travel.

Qualifications

• Minimum 5 years of FMCG sales experience.
• General Trade or distributor management experience is essential.
• Detail-oriented and strategic thinker with strong data analysis abilities.
• Willing to travel across Sabah.

Responsibilities

• Spearhead development and execution of the regional sales strategy.
• Act as the primary business partner for the regional distributor.
• Provide leadership and coaching to Area Sales Executives.
• Strengthen market presence by securing new listings.

Skills

FMCG sales experience

General Trade (GT) management

Data analysis

Communication skills

Problem-solving skills

Job description

We are currently looking for an Area Sales Manager for a major multinational (MNC) player in the FMCG space. This position is based in Kota Kinabalu, and covers the whole Sabah region.

• Reporting to: Regional Sales Manager
• Location: Kota Kinabalu, Sabah
• Join a global FMCG leader to drive regional sales in Sabah through the distributor network and leading a dedicated sales team.

the role

• Spearhead the development and execution of the regional sales strategy for Sabah, with full accountability for achieving volume and value targets.
• Act as the primary business partner for the regional distributor, driving operational excellence, managing inventory , and ensuring all commercial KPIs are consistently met.
• Provide robust leadership and coaching to the Area Sales Executives, fostering a high-performance culture and ensuring the team is equipped to succeed.
• Strengthen market presence by securing new listings and negotiating annual agreements with key retailers, leveraging market intelligence to capitalize on growth opportunities.

the experience

• Minimum 5 years of FMCG sales experience.
• General Trade (GT) or distributor management experience is essential.
• Detail-oriented and strategic thinker with strong data analysis, communication, and problem‑solving skills.
• Willing to travel across Sabah.

To apply online, please use the relevant link provided. Alternatively, you can also connect with Daniel on LinkedIn at https://www.linkedin.com/in/daniel-chang-865b271ba/ for further information.