App Growth Hacker

Thakral One; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A consulting and technology services company based in Singapore is seeking an experienced App Growth Hacker to drive user acquisition, retention, and engagement. The ideal candidate will have 7-10 years of experience in app growth and performance marketing, with a proven record in improving app user metrics. You will work with cross-functional teams to implement growth strategies and optimize user experience through data-driven approaches. This role requires strong knowledge of mobile analytics tools such as Braze and Google Analytics.

Qualifications

• 7-10 years' experience in app growth, performance marketing, or digital product management.
• Proven record in driving Monthly Active Users, retention, and conversion for consumer apps.
• Strong knowledge of mobile analytics tools.

Responsibilities

• Drive user acquisition, activation, and retention across CD mobile app.
• Plan and execute growth experiments to optimize conversion funnels.
• Analyze user behavior and cohorts to improve lifetime value.

Skills

App growth

Performance marketing

Data analysis

Mobile analytics

User retention strategies

Tools

Braze

Google Analytics

Job description

Thakral One is looking for an App Growth Hacker with 7-10 years of experience in app growth, performance marketing, or digital product management. The role focuses on driving user acquisition, retention, and engagement through data-driven experiments, funnel optimization, and mobile analytics to maximize user lifetime value.

The Role

• Drive user acquisition, activation, and retention across CD mobile app
• Plan and execute growth experiments to optimize conversion funnels
• Work closely with data, product, and marketing teams to identify high-ROI levers for in-app engagement and monetization
• Implement A/B and multivariate testing on onboarding flows and push notifications
• Analyze user behavior and cohorts to uncover friction points and improve lifetime value (LTV).

The Expertise

• 7-10 years' experience in app growth, performance marketing, or digital product management
• Proven record in driving MAU, retention, and conversion for consumer apps (telecom, fintech, or digital platforms preferred)
• Strong knowledge of mobile analytics (Braze, Google analytics etc)

About Us

Thakral One is a consulting and technology services company headquartered in Singapore, with a pan-Asian presence. We focus primarily around technology-driven consulting, adoption of value-added bespoke solutions, enabling enhanced decision support through data analytics, and embracing possibilities in the cloud. We are heavily inclined toward building capabilities collaboratively with clients and believe strongly in improving grounded and practical outcomes. This approach is possible through our partnership with leading global technology providers and internal R&D teams. Our clients come from Financial Services, Banking, Telco, Government, Healthcare, and Consumer-oriented organisations.