AliExpress-Integrated Marketing -Malaysia

AliExpress; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

A leading e-commerce platform is seeking a dynamic individual with strong expertise in digital marketing and e-commerce to oversee branding and marketing initiatives. Responsibilities include managing effective online and offline campaigns, optimizing marketing efforts based on data analytics, and gaining insights into consumer behavior. Candidates should possess 3-4 years of relevant experience, and fluency in both Mandarin and English is preferred. This role offers a vibrant work environment focused on innovation and growth.

Qualifications

• 3-4 years of experience in e-commerce or digital marketing.
• Innovative based on consumer insights.
• Ability to handle multiple tasks.

Responsibilities

• Manage online and offline campaigns for brand recognition.
• Optimize marketing campaigns based on metrics.
• Identify and develop local media channels.

Skills

E-commerce experience

Digital marketing expertise

Critical thinking

Data-driven analysis

Fluent in Mandarin

Fluent in English

Job description

Job Description

• Branding: Understand Taobao brand strategy, positioning, messaging, and value propositions. Create and manage effective online and offline campaigns to increase brand recognition.
• Digital Marketing: Create, execute, optimize online marketing campaigns. Create campaign with clear measurements, leverage data to continuously improve results and increase conversions.
• Channel Development: Identify local media channels, building good relationships, and creatively planning and executing communication content across channels such as KOLs, local media, IG, FB, TikTok, SEO, SEM, DSP, etc.
• Customer Insights: Familiar with the needs of Cambodia users (where to go, what to see, where to eat, what to buy, common topics). Tracking market trends, responding to consumer feedback, monitoring competitor activities, and adjusting marketing strategies as needed.
• Working closely with internal stakeholders (PR, media, design, industry operations, business development, onsite operations, CRM, etc.) to enhance consumer experience and achieve overall goals for Cambodia market.

Job Requirement

1. More than 3-4 years of experience in e-commerce or digital marketing, that includes digital buys, social, KOL management, data driven analysis of campaign performance.
2. Sensitive to the trends of Cambodia & SEA users, able to innovate based on consumer insights and put consumer service and experience first.
3. Have a strong affinity for critical thinking, hands-on execution, problem-solving, and ability to handle multiple tasks.
4. Possess case-proven experience in effective consumer marketing activities, the ability to independently plan a series of activities, data analysis ability, and be able to draw consumer insight from massive data.
5. Passionate and creative – innovate from customer insights; ability to show continuous breakthrough in marketing strategy and tools and customer growth
6. Able to effectively communicate and collaborate with various teams and work in fast-paced working environments;
7. Fluent & good written communication in Mandarin & English is a bonus.