Agency Expansion Unit Marketing Manager

Zurich 56 Company Ltd; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Job summary

A leading insurance company in Kuala Lumpur is seeking a Marketing Manager to lead initiatives that strengthen the agency network and enhance brand presence. The ideal candidate will have 5-8 years of experience in marketing, particularly in the insurance industry. Responsibilities include developing marketing campaigns, managing communication, and tracking performance. The role requires strong communication skills and proficiency in digital marketing tools.

Qualifications

• Minimum 5‐8 years of marketing experience, preferably in insurance or life insurance industries.
• Proven experience in campaign planning, event management and marketing.
• Fluent in English and Bahasa Malaysia; Mandarin/Cantonese is an advantage.

Responsibilities

• Develop and execute marketing campaigns, design sales and promotion to support agent recruitment and retention.
• Plan and coordinate with branches to design marketing initiatives to attract new prospects.
• Manage annual marketing calendar including campaigns, events and recognition programs.

Skills

Campaign planning

Event management

Digital marketing tools

Strong communication skills

Presentation skills

Tools

MS Office

Canva

Job description

Agency Expansion Unit Marketing Manager

Role Overview

We are looking for an innovative and result-driven Marketing Manager to lead marketing initiatives that strengthen our agency network, enhance brand presence, and support business growth.

The ideal candidate will plan and execute marketing strategies to attract new life agents & financial advisors, support existing intermediaries, and promote our insurance products effectively across multiple channels.

The role requires a balance of strategic thinking, creativity, and hands‑on execution – ideal for someone passionate about driving measurable results in the insurance industry.

Key Responsibilities

• Develop and execute marketing campaigns, design sales and promotion to support agent recruitment and retention.
• Plan and coordinate with branches to design marketing initiatives to attract new prospects.
• Manage annual marketing calendar including campaigns, events and recognition programs.
• Ensure consistent communication across all marketing channels.
• Provide marketing tools, content and resources to help branches and agents increase productivity.
• Organize/present marketing training or sharing session to enhance agent’s marketing skills.
• Track and analyze campaign results, market trends and agent engagement performance.

Qualifications

• Minimum 5‑8 years of marketing experience, preferably in insurance or life insurance industries.
• Proven experience in campaign planning, event management and marketing.
• Knowledge of insurance distribution channels and agency operation is an advantage.
• Fluent in English and Bahasa Malaysia; Mandarin/Cantonese is an advantage.
• Strong communication and presentation skills, proficiency in MS office, Canva and digital marketing tools.
• Ability to multitask and manage timelines effectively, team player with leadership qualities and result oriental attitude.

You are the heart & soul of Zurich!

At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right?

We highly value the experience and know-how of our employees and offer a wide range of opportunities across business areas to encourage you to apply for new opportunities within Zurich when you are ready for your next career step.

Let’s continue to grow together!