Admissions, Enrolment & Marketing Manager

Wesley Methodist School (Bandar Seri Coalfields); Malaysia; On-site; MYR 100,000 - 150,000; Full time

Job summary

A private educational institution in Bandar Seri Coalfields seeks a dedicated Admissions, Enrolment & Marketing Manager to lead student recruitment initiatives. The ideal candidate has a background in sales, strong interpersonal skills, and at least 5 years of experience in a customer-facing role, preferably in education. Responsibilities include executing enrolment strategies, leading the admissions process, and fostering relationships with key partners. Alignment with the institution's values of integrity and respect for education is essential.

Qualifications

• Minimum 5 years of experience in sales, admissions, or customer-facing roles.
• Proven success in meeting or exceeding enrolment/sales targets.
• Familiarity with KSSM and Cambridge IGCSE curricula.
• Excellent command of English; Mandarin is an advantage.

Responsibilities

• Develop and execute student enrolment strategies.
• Lead admissions funnel from inquiry to conversion.
• Create sales forecasts and manage pipeline.
• Represent the school at fairs to generate leads.
• Drive digital campaigns and community events.

Skills

Sales acumen

Persuasion skills

Negotiation skills

Interpersonal skills

Analytical thinking

Communication skills

Presentation skills

Data-driven decision making

Education

Bachelor’s degree in business, Marketing, or Education Management

Postgraduate qualification

Job description

Admissions, Enrolment & Marketing Manager

LOCATION: BANDAR SERI COALFIELDS, SUNGAI BULOH

Wesley Methodist School Bandar Seri Coalfields (Private) (WMSBSCP) is seeking a purpose-driven and strategic Admissions, Enrolment & Marketing Manager to lead student recruitment and relationship-building initiatives with excellence, professionalism, and integrity.

As the school continues to grow, this role will also include developing outreach (business development) opportunities and cultivating partnerships with local communities to support enrolment growth and strengthen the school’s presence.

Key Responsibilities:

Develop and execute student enrolment strategies to meet annual targets.

Lead the entire admissions funnel, from inquiry to conversion, ensuring high lead-to-enrolment rates.

Create and monitor data driven sales forecasts, pipeline management, and monthly reporting.

Identify new market segments, feeder schools, and strategic enrolment opportunities.

Represent the school at school fairs and networking events to generate qualified leads.

Ensure alignment of brand messaging across all communication and promotional materials.

Drive digital campaigns, open days, school tours, and community engagement events.

Provide counselling to prospective parents and students.

Ensure timely follow-ups, data accuracy, and leads nurturing.

Establish and maintain relationships with education consultants, agencies, and key partners.

Supervise and coach admissions executives to maintain a responsive and professional front office.

Set clear KPIs and performance standards for the admissions team.

Streamline admissions processes, documentation, and SOPs to improve efficiency and experience.

Job Requirements:

A bachelor’s degree in business, Marketing, Education Management, or a related field. A postgraduate qualification is a plus.

Minimum 5 years of working experience in sales, admissions, or a customer-facing role, preferably in the education industry.

Proven experience in meeting or exceeding enrolment/sales targets.

Familiarity with curricula such as KSSM and Cambridge IGCSE, and parent expectations in the private/international school segment.

Strong sales acumen, with excellent persuasion and negotiation skills.

Strong interpersonal, communication, and presentation abilities.

Analytical and strategic thinking with data-driven decision-making ability.

Organised, self-motivated, and able to work independently and under pressure.

Excellent command of English; multilingual skills - Mandarin is an advantage.

A heart for education and alignment with Methodist values of integrity, respect for life, excellence with humility, and God-centredness.

Safeguarding Commitment

The Methodist Council of Education and Wesley Methodist School are committed to safeguarding and promoting the welfare and safety of our students. All applicants must be willing to undergo appropriate child protection screening

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