Admission & Marketing Executive

SRI KDU SDN BHD; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading educational institution in Petaling Jaya, Malaysia, seeks a Marketing Executive. The role involves leading student recruitment, managing lead pipelines, and assisting parents throughout the admissions process. Candidates should have strong communication skills, experience in customer service, and familiarity with marketing strategies. The position offers various perks including medical insurance and educational support, fostering a dynamic environment dedicated to student success.

Benefits

Medical Education support

Dental Parking

Vision Group

Hospitalisation & Surgical Insurance

Qualifications

• Experience in customer service and admissions processes.
• Ability to communicate effectively with parents and students.
• Background in marketing or sales is an advantage.

Responsibilities

• Lead student recruitment drives and explore new marketing opportunities.
• Monitor daily leads and manage the enrolment pipeline.
• Assist parents through the admissions process and maintain effective communication.

Skills

Sales opportunity identification

Customer relationship management

Event management

Market research

Communication skills

Job description

Add expected salary to your profile for insights

To manage individual pipeline to meet annual targets/budgets.

To adopt process applications and risk-based thinking in pipeline management.

To serve as the effective liaison between the school and parents, assisting parents as needed.

To always maintain and uphold high quality customer services.

Roles and responsibilities

Lead on student recruitments

Assist the Campus Head of Admission and Marketing to implement effective marketing strategies to create prospects for the school.

Explore sales / new market catchment opportunities to generate new leads/applicants to meet enrolment target through campus campaigns/activities, outreach programmes (feeder schools/kindergarten), partnerships such as international recruitment agencies, corporate companies, developers, and others.

Support the Campus Head of Admission and Marketing on various marketing activities which include school visits/exhibition, Open Day/Info Weeks, mall roadshow, outreach programmes and other marketing events and activities.

Assist in Market intelligence – Competitors analysis and other research-based reports.

Assist the Campus Head of Admission and Marketing to monitor the enrolment pipeline progress to ensure the admission team can convert and meet the enrolment targets.

Ensure all leads are followed up and manage individual pipeline target enrolments.

Admission – Leads to Enrolment Conversions

Responsible for monitoring daily leads pipelines received from different marketing channels – offline + online.

Provide counselling and guidance on admissions requirements to prospective parents/students.

Ensure pipeline management complies to the CRM KPI and compliances.

Ensure related enquiries information and updated marketing activities/events are precisely keyed into Marketing Module/CRM daily.

Support the Campus Head of Admission and Marketing on all admission teams – weekly / monthly admission pipeline to ensure target enrolment conversions are met.

Responsible for all correspondence inquiries, advice on enrolment and provide support to parents/students throughout the enrolment process.

Ensure that excellent and timely customer service is always provided to students, parents, and other stakeholders in line with the school’s procedure and vision. Call new opportunities assigned daily.

Actively identify, acquire, and develop new sales opportunities and convert the unconverted leads into opportunities.

Maintain consistent contact with prospective students throughout the enrolment process and achieve defined sales objectives/target.

Outstanding communication and relationships with internal (within school) and external stakeholders (feeder markets) are established and maintained.

Ensure relevant policy, procedure and guidelines governing the Admissions Department are in place.

Assist and invigilate assessment tests for prospective students. These include arranging for the marking and safekeeping of the test papers, informing parents on the results and conducting follow‑up until registration/enrolment.

Exhibitions and Event Management

Support the Campus Head of Admission and marketing on all events and exhibitions driving conversion from RSVP to Enrolment.

Support the campus Marketing team and work with Academics on showcasing the schools’ curriculum/facilities to parents / students.

Represent and promote the Company at event launches, trade fairs and exhibitions.

Be involved in other ad‑hoc projects as and when assigned by the Company.

Liaison for the parents in the community

Support the academic team in communications and meetings with parents.

Assist parents through the admissions process.

Maintain an open line of communication with parents sharing any concerns or issues raised with the academic team.

Support the academic team with the resolution of any parental complaints/concerns.

Remain a liaison with agencies regarding admission/assessment/campus visits.

Safer Recruitment Requirement

We are committed to safeguarding and promoting the welfare of all children and young people, and we expect all staff, volunteers, and visitors to share this commitment. All appointments are subject to thorough vetting procedures, including background checks, reference checks, and verification of qualifications.

Application Questions

• How many years' experience do you have as a Relationship Executive?
• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How much notice are you required to give your current employer?
• Do you have customer service experience?
• Which of the following languages are you fluent in?
• How would you rate your Mandarin language skills?

About Sri KDU Schools, part of XCL Education Malaysia

Sri KDU Schools, part of XCL Education Malaysia, are committed to providing high‑quality academic and holistic education that develops confident, well‑rounded individuals. We believe in enrichment through strong character, community engagement, and lifelong learning. Our schools are built on trust, respect, and positive relationships. As part of our mission, we uphold the highest standards of safeguarding. All appointments are subject to background checks, reference verification, and identity screening. We expect all staff to share and uphold this commitment.

Perks and benefits:

• Medical Education support
• Dental Parking
• Vision Group
• Hospitalisation & Surgical Insurance; Group

What can I earn as a Marketing Executive