Ad Operations Specialist (Programmatic Advertising)

Cognizant; Kuala Lumpur; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A global technology company seeks an Ad Operations Specialist in Kuala Lumpur to manage advertising campaigns from start to finish. Key duties include reviewing media plans, managing creative asset submissions, and ensuring quality checks throughout the campaign lifecycle. Candidates should possess 2-6 years of experience in similar roles, knowledge of ad servers like Google Ad Manager, and familiarity with CRM tools like Jira. Initially office-based, the role will transition to a hybrid model after 3 months.

Qualifications

• Min 2 years of experience in a similar role.
• Proficiency in ad servers and DSPs such as Google Ad Manager, DV360.
• Familiarity with workflow and CRM tools: Jira, Salesforce.

Responsibilities

• Review and QC media plans; build orders in customer's proprietary ad server.
• Handle creative asset submission and metadata entry.
• Trafficking campaigns including tag implementation and targeting setup.
• Conduct thorough QA checks pre-launch and during campaign flight.
• Generate and deliver performance reports and billing reconciliations.
• Collaborate with global teams and support 12/7 operations.

Job description

Job Description The Ad Operations Specialist will be responsible for executing and managing the end-to-end lifecycle of advertising campaigns across proprietary ad platforms. This includes media plan review, trafficking, QA, reporting, and optimization for both direct IO and programmatic campaigns. The role demands precision, speed, and proactive communication to ensure campaigns meet the standards for quality, compliance, and performance.

Key Responsibilities

• Review and QC media plans; build orders in customer's proprietary ad server
• Handle creative asset submission and metadata entry
• Trafficking campaigns including tag implementation, targeting setup, and frequency capping
• Conduct thorough QA checks pre-launch and during campaign flightActivate campaigns and monitor pacing, flagging risks proactively
• Generate and deliver performance reports and billing reconciliations
• Collaborate with global teams and support 12/7 operations across time zones

Required Skills & Experience

• Any graduation – business or technical
• Minimum 2 years’ and up to 6 years’ experience in a similar role
• Proficiency in ad servers and DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP)
• Experience with trafficking tools and reporting platforms
• Familiarity with workflow and CRM tools: Jira, Salesforce
• Understanding of CTV/OTT, video, and display ecosystems
• Collaboration & Communication: Effective stakeholder engagement, proactive issue resolution, and seamless workflow integration

Additional Information

• 3-4 rounds of interview (Virtual)
• Intake date is on 19 January 2026
• First 3 months - will be based in the office, in KL office
• Post 3 months - Hybrid work arrangement to kickstart