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Postes à Queretaro, Mexique
Je veux recevoir les dernières offres d’emploi à Queretaro
Technical Service Engineer MTY
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À distance
MXN 400 000 - 600 000
Il y a 30+ jours
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Mexique
À distance
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Il y a 30+ jours
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Head of Lifecycle Marketing
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Résumé du poste
A leading technology company in Mexico is seeking a Head of Lifecycle Marketing to drive customer engagement and retention strategies. The role combines strategic oversight with hands-on execution, focusing on building a high-performing team while personalizing the digital customer experience. Ideal candidates have a strong background in lifecycle marketing and analytics, alongside leadership experience and fluency in English.
Qualifications
- Proven track record in lifecycle, CRM, or retention marketing.
- Expertise in building and scaling customer lifecycle programs.
- Strong analytical skills with data-driven strategy execution.
Responsabilités
- Design and own strategies for engagement and retention.
- Lead a team of lifecycle and CRM marketers.
- Develop segmentation and targeting strategies.
Connaissances
Analytical skills
Customer segmentation
Leadership
Lifecycle marketing
Fluent English
Description du poste
Requirements
- If you are energetic, curious, motivated and ambitious, be part of our world ,
- Proven track record in lifecycle, CRM, or retention marketing, with success at scale in fast-paced environment ,
- Expertise in building and scaling customer lifecycle programs across multiple channels ,
- Strong analytical skills with a track record of leveraging data to inform strategy and execution ,
- Experience managing and scaling high-performing teams with a focus on ownership and accountability ,
- Deep understanding of customer segmentation, messaging, and personalization at scale ,
- Entrepreneurial mindset with a balance of creative vision and operational rigor ,
- Passion for innovation and elevating the digital customer experience ,
- Writes and speaks fluent English ,
- It's not required to have experience working remotely, but considered a plus
What the job involves
- This is an exciting time to join Remote and make a personal difference in the global employment space as a Head of Lifecycle Marketing ,
- The Marketing team is the engine that powers Remote's expansion ,
- Through product marketing, performance marketing, events, communications, campaigns, and content, we tell the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work ,
- You’ll design and own the strategies that drive engagement, retention, and long-term customer value ,
- This role is both strategic and hands-on — building a high-performing team while innovating across the customer journey to maximize impact ,
- Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy ,
- Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability ,
- Design and optimize multi-channel lifecycle programs (email, in-app, push, SMS, communities, etc.) that drive measurable impact ,
- Partner with Product, Data, and Growth to deliver personalized, customer-centric experiences ,
- Develop segmentation and targeting strategies to increase engagement, reduce churn, and grow LTV ,
- Establish KPIs and ensure continuous testing, measurement, and iteration of lifecycle initiatives ,
- Champion automation, personalization, and data-driven decision-making across the lifecycle function
* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.