Head of Lifecycle Marketing

Deepstreamtech; México; A distancia; MXN 1,474,000 - 2,028,000; Jornada completa

Descripción de la vacante

A leading technology company in Mexico is seeking a Head of Lifecycle Marketing to drive customer engagement and retention strategies. The role combines strategic oversight with hands-on execution, focusing on building a high-performing team while personalizing the digital customer experience. Ideal candidates have a strong background in lifecycle marketing and analytics, alongside leadership experience and fluency in English.

Formación

• Proven track record in lifecycle, CRM, or retention marketing.
• Expertise in building and scaling customer lifecycle programs.
• Strong analytical skills with data-driven strategy execution.

Responsabilidades

• Design and own strategies for engagement and retention.
• Lead a team of lifecycle and CRM marketers.
• Develop segmentation and targeting strategies.

Conocimientos

Analytical skills

Customer segmentation

Leadership

Lifecycle marketing

Fluent English

Descripción del empleo

Requirements

• If you are energetic, curious, motivated and ambitious, be part of our world
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• Proven track record in lifecycle, CRM, or retention marketing, with success at scale in fast-paced environment
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• Expertise in building and scaling customer lifecycle programs across multiple channels
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• Strong analytical skills with a track record of leveraging data to inform strategy and execution
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• Experience managing and scaling high-performing teams with a focus on ownership and accountability
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• Deep understanding of customer segmentation, messaging, and personalization at scale
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• Entrepreneurial mindset with a balance of creative vision and operational rigor
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• Passion for innovation and elevating the digital customer experience
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• Writes and speaks fluent English
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• It's not required to have experience working remotely, but considered a plus

What the job involves

• This is an exciting time to join Remote and make a personal difference in the global employment space as a Head of Lifecycle Marketing
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• The Marketing team is the engine that powers Remote's expansion
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• Through product marketing, performance marketing, events, communications, campaigns, and content, we tell the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work
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• You’ll design and own the strategies that drive engagement, retention, and long-term customer value
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• This role is both strategic and hands-on — building a high-performing team while innovating across the customer journey to maximize impact
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• Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy
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• Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability
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• Design and optimize multi-channel lifecycle programs (email, in-app, push, SMS, communities, etc.) that drive measurable impact
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• Partner with Product, Data, and Growth to deliver personalized, customer-centric experiences
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• Develop segmentation and targeting strategies to increase engagement, reduce churn, and grow LTV
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• Establish KPIs and ensure continuous testing, measurement, and iteration of lifecycle initiatives
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• Champion automation, personalization, and data-driven decision-making across the lifecycle function