Marketing Manager-Jobs in Italien

Passione Beauty Spa , European leader in the e-commerce sales of cosmetic products market, is looking for a figure in the role of Social Media Manager .

THE ROLE

We are looking for a creative and data-driven Social Media Manager to develop, manage, and execute social media strategies that increase brand awareness, engagement, and conversions. He / she will be responsible for creating compelling content, analysing performance metrics, and staying ahead of social media trends across all our markets.

KEY RESPONSIBILITIES

• Develop a comprehensive global social media strategy by country aligned with the company's brand identity and business goals.
• Manage and grow the company’s presence across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
• Stay updated on industry trends, algorithm changes, and new platforms to ensure a competitive edge.
• Collaborate with content team and agencies to create engaging, relevant, and shareable content for social media platforms (copy, image, video, and interactive formats) maintaining a consistent brand voice and visual identity across all social channels and countries.
• Manage content calendars and scheduling to ensure a steady flow of high-quality posts.
• Track, analyze, and report on key performance metrics, such as reach, engagement, conversion rates, and sentiment, providing regular reports to leadership.
• Utilize insights to adjust strategies, optimize content, and improve overall social media effectiveness.
• Manage influencers, brand ambassadors, and external partners to amplify reach.

QUALIFICATIONS AND REQUIREMENTS

QUALIFICATIONS AND REQUIREMENTS

• Master’s degree in business or communication.
• Proven experience (3-5 years) in high-end digital companies; experience in beauty or related categories (fashion, lifestyle) and in B2B is a plus.
• Proven experience in social media management on a global scale.
• Strong understanding of various social media platforms, their nuances, and best practices.
• Proficiency in social media management tools (Sprout Social) and analytics platforms.
• Experience in influencer marketing, including influencer outreach, negotiation, and campaign execution.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative mindset with the ability to conceptualize and execute engaging content.
• Data-driven approach with the ability to analyze metrics and translate them into actionable insights.
• Strong project management skills to handle multiple campaigns and tasks simultaneously.
• Familiarity with international cultures and languages is advantageous.
• Fluent in Italian and English is mandatory, French is a plus.

What we can offer you

• Initiatives aimed at promoting well-being and reconciling work-home commitments.
• Personalized training and growth paths on hard and soft skills.
• Stimulating and informal work environment.
• Autonomy with respect to the projects managed.

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