Vice President, Marketing (Luxury)

2-TIMES; Milano; In loco; EUR 100.000 - 120.000; Tempo pieno

Descrizione del lavoro

A leading company in luxury retail is seeking a Vice President of Marketing to drive engagement and revenue via innovative marketing strategies. The candidate will oversee email, social, and chat marketing campaigns while maintaining brand standards and improving client experiences. This executive role requires a deep understanding of luxury industries, along with proven expertise in digital marketing and project management.

Competenze

• 10-15+ years experience in marketing campaigns with a focus on UX.
• Fluency in English; Cantonese, Mandarin or French highly regarded.
• Demonstrated understanding of the Chinese online experience.

Mansioni

• Oversee various marketing programs for 2-TIMES’ e-commerce platform.
• Collaborate with design, creative directors, and the CMO.
• Lead the development of e-marketing strategies and CRM management.

Conoscenze

Digital performance marketing

Project management

Time management

Client-focused initiatives

Content management

Data analytics

Formazione

Bachelor's degree in business and/or marketing

MBA

Strumenti

Salesforce CMS

MailChimp

Mandrill

Sanity

Descrizione del lavoro

Direct message the job poster from 2-TIMES

Candidates must be based in or relocate within proximity of one of 2-TIMES office locations : Hong Kong (central), Singapore (Rochor), or Melbourne (CBD). For other global applicants, relocation to Asia is required for this position and will be supported.

For this leadership role, we’re looking for an aesthetically aligned individual who’s responsible for overseeing various marketing programs (email, social & chat commerce) in connection with both 2-TIMES’ luxury private client-focused e-commerce platform, and its strategic brand partners for localized global events – with an aim to driving engagement and accelerating sales revenue for the group.

The successful candidate will work alongside both design and creative directors, and the chief marketing officer, to ensure the quality and tone of all content and communications complies with 2-TIMES' cross-border brand standards, producing flawlessly executed marketing campaigns in collaboration with acquisition, retention and partnerships teams, in addition to leading the development and implementation of e-marketing strategies and tactics, management of the group’s custom CRM system, and maintenance / upkeep of segmented client lists and associated databases.

Your skills and experience

• Considerable knowledge of the International luxury fashion, beauty, and fine art industries; likeminded sense of positioning is critical
• 10-15+ years experience in the ideation and delivery of email, social & chat marketing campaigns, with a focus on UX, content management, typography and design principles
• Bachelor’s degree in business and / or marketing — MBA an asset
• Mastery of omnichannel (online to offline) digital performance marketing – informed and optimised by insights from data analytics; extracting learnings to inform decision making
• Expertise identifying and proposing new monetization opportunities for partner-featured content
• Proven ability to develop innovative client-focused initiatives that have produced successful results when measured against business objectives (examples of your work will be requested in first-round interviews)
• Equanimity to question, evaluate, and communicate ideas clearly and concisely; coupled with excellent time management skills, and the ability to balance & prioritise multiple projects

Must-haves

• Fluency in English is critical. Professional-level Cantonese, Mandarin or French is highly regarded
• Demonstrated understanding of the Chinese online experience, including but not limited to WeChat, JD.com & Tmall environments, with the ability to identify and recommend key improvements and benefits as a thought leader for 2-TIMES across numerous external platforms
• Proficiency using Sanity and Salesforce CMS’ and in delivering technology products / services in a high-growth environment, handling multiple competing priorities simultaneously, particularly utilizing project management tools like Slack & Notion
• Expert knowledge of MailChimp & Mandrill apps
• Demonstrated understanding of targeted social / chat channels and private shopping groups, including WeChat, KakaoTalk, Line, WhatsApp, etc.
• Advanced analytics and insights experience, using tools counting Crazy Egg, HotJar, Segment and Heap

Salary range (equivalent) : € 100k–120k p / y, plus bonuses and allowances

2-TIMES will not enter into any commercial undertakings with recruiters or agencies representing talent.

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Retail Luxury Goods and Jewelry

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