Market Research Analyst jobs in United Kingdom

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role Overview:

The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).

We are seeking a commercially-minded Growth Marketing Manager to join our Performance Management function.

This role is key in driving data-informed strategy and building insightful commercial presentations to senior marketing leadership. Ideal candidates will bring a strong grounding in digital marketing, strategic consultancy, or performance media, with proven experience translating complex data into actionable insights that inform decision-making and drive business growth.

What you’ll be doing:

Performance Analytics & Reporting

• Own and evolve our central Growth Marketing KPI tracker and reporting cadences (weekly check-ins, trading forums, MBRs/QBRs).
  
• Develop dashboards and visualizations to make insights accessible across the team.

Insight Generation & Optimization

• Identify opportunities and risks from marketing and commercial performance data.
  
• Partner with channel leads and media teams to drive ROAS/CAC improvements.

Strategic Decision Support

• Provide inputs into campaign planning, media strategy, and budget allocation decisions.
  
• Collaborate with the forecasting and experimentation leads to integrate performance insights into scenario planning and testing agendas.

Cross-Functional Collaboration

• Represent performance insights in trading forums and quarterly business reviews.
  
• Partner with Media, Finance, and Analytics stakeholders to align on methodology and metrics.

What we’re looking for:

• 6+ years of experience in performance marketing, digital strategy, or marketing consultancy, preferably within entertainment, gaming, or ecommerce.
• Advanced Excel and data modelling skills and strong Data analysis and manipulation skills
• Experience with BI tools (Tableau, Looker, etc.)
• Proficiency in PowerPoint to create impactful presentations
• Demonstrated experience managing and forecasting multi-million-dollar marketing budgets
• Strong strategic mindset with the ability to distil complex data into concise commercial narratives.
• Proven success working in matrixed, global organizations with cross-functional collaboration at its core.

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (Flex Modes)
• Private Medical Insurance
• Dental Scheme
• London Allowance (if applicable)
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.