Growth Marketing Manager, B2B Insurance & Benefits

Howden; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading insurance group in London is looking for a Growth Marketing Manager to spearhead marketing initiatives in the Corporate Employee Benefits sector. The candidate should have at least 3 years of B2B marketing experience, a strong understanding of campaign planning, and excellent stakeholder management skills. This hybrid role requires collaboration with senior teams to drive growth while ensuring that marketing strategies align with business goals. The ideal candidate will be proactive and data-driven, ready to optimize campaigns based on detailed analytics.

Benefits

Diversity and inclusion programs

Career development opportunities

Flexible working arrangements

Qualifications

• 3+ years of experience in B2B marketing, focusing on campaign and event planning.
• Experience with sales teams to enhance client retention and pipeline growth.
• Proven ability to link marketing activities to business outcomes.

Responsibilities

• Lead the development of growth marketing strategies to enhance client engagement.
• Design and execute multi-channel marketing campaigns targeting corporate clients.
• Monitor marketing trends and insights to optimize campaign effectiveness.

Skills

B2B marketing expertise

Campaign planning

Stakeholder management

Analytical thinking

Communication skills

Education

CIM qualification or marketing-related degree

Tools

HubSpot

Salesforce

Job description

A leading insurance group in London is looking for a Growth Marketing Manager to spearhead marketing initiatives in the Corporate Employee Benefits sector. The candidate should have at least 3 years of B2B marketing experience, a strong understanding of campaign planning, and excellent stakeholder management skills. This hybrid role requires collaboration with senior teams to drive growth while ensuring that marketing strategies align with business goals. The ideal candidate will be proactive and data-driven, ready to optimize campaigns based on detailed analytics.