Marketing Manager

Marks and Spencer; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company based in London is seeking a Brand Marketing Manager to drive marketing strategies and manage multi-channel campaigns. The role involves collaboration with various teams to ensure brand consistency and impact. Ideal candidates will have proven brand marketing experience within retail, strong analytical skills, and a capacity to lead teams effectively. This position offers competitive benefits and opportunities for growth in a dynamic environment.

Benefits

20% colleague discount

Competitive holiday entitlement

Discretionary bonus schemes

Defined Contribution Pension Scheme

Wide range of training programmes

Access to wellbeing support

Charity volunteer day

Qualifications

• Proven experience in brand marketing, especially in retail.
• Strong analytical skills with experience in data interpretation.
• Ability to lead and develop high-performing teams.

Responsibilities

• Shape and execute marketing strategies to resonate with audiences.
• Manage multi-channel campaigns ensuring brand consistency.
• Collaborate across teams to align projects with business goals.

Skills

Brand marketing experience

Data analysis

Campaign leadership

Communication skills

Team development

Multi-channel marketing

Organizational skills

Job description

All the details

Every day we engage with our customers through inspiring, impactful marketing. From show-stopping, above-the-line campaigns to the simplest POS designs in store, every step of the customer journey is crafted by our standout teams to build the very best experience, at every touchpoint. We explore the data and learn from our successes - constantly driving our Clothing & Home category to be the market leader. And we're just getting started. There's no better time to join our team as we continue to elevate our style, break boundaries and take the M&S brand to the next level.

Whether it is launching a 360-degree TV campaign to drive fame and shift brand perceptions, a one-off activation that drives talkability and relevance with new audiences or helping to shape the marketing plans of our overall brand and family of sub-brands to drive market growth; as a Brand Marketing Manager in the M&S Clothing & Home Marketing team, you will play a pivotal role in positively shaping the perceptions of our 130 year old brand M&S for today and the future.

What's in it for you

Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special

• After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

What you’ll do

• A strategic brand thinker with experience shaping and executing end-to-end marketing strategies that genuinely resonate with target audiences.
• Skilled at turning insights into action - confident working with data, research, and competitor analysis to inform clear positioning, messaging, and activation plans.
• A holistic campaign leader who can steer integrated, multi-channel campaigns from concept to delivery, ensuring consistency of voice and brand identity everywhere it shows up.
• A natural collaborator who builds strong relationships across product, sales, retail operations, creative teams, and international markets to keep work aligned and impactful.
• Adept at managing creative partners – in-house, agency, or hybrid – to produce compelling assets and customer journeys that elevate the brand.
• Comfortable using performance metrics, PIRs, and reporting to evaluate effectiveness, share insights with senior stakeholders, and drive continuous improvement.

Who you are

• Proven experience in brand marketing across retail, fashion, or consumer goods, with a deep understanding of market dynamics, consumer behaviour, and competitive landscapes.
• Strong strategic communicator, able to articulate creative concepts, influence stakeholders, and galvanise cross‑functional teams around shared goals.
• Proven ability to lead and develop teams, providing clear guidance, coaching, and day‑to‑day support to drive high performance.
• Skilled in delivering integrated, multi‑channel marketing campaigns, combining creative storytelling with strong brand‑building instincts.
• Highly analytical and commercially minded, using data and insight to inform decisions while keeping sight of the bigger picture.
• Organised, detail‑driven, and adaptable, with a proactive, hands‑on approach that supports a fast‑moving, evolving business.

Everyone's Welcome

We are ambitious about the future of retail. We're disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.