Growth Marketing Manager

Howden; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading insurance group in London is looking for a Growth Marketing Manager to spearhead marketing initiatives in the Corporate Employee Benefits sector. The candidate should have at least 3 years of B2B marketing experience, a strong understanding of campaign planning, and excellent stakeholder management skills. This hybrid role requires collaboration with senior teams to drive growth while ensuring that marketing strategies align with business goals. The ideal candidate will be proactive and data-driven, ready to optimize campaigns based on detailed analytics.

Benefits

Diversity and inclusion programs

Career development opportunities

Flexible working arrangements

Qualifications

• 3+ years of experience in B2B marketing, focusing on campaign and event planning.
• Experience with sales teams to enhance client retention and pipeline growth.
• Proven ability to link marketing activities to business outcomes.

Responsibilities

• Lead the development of growth marketing strategies to enhance client engagement.
• Design and execute multi-channel marketing campaigns targeting corporate clients.
• Monitor marketing trends and insights to optimize campaign effectiveness.

Skills

B2B marketing expertise

Campaign planning

Stakeholder management

Analytical thinking

Communication skills

Education

CIM qualification or marketing-related degree

Tools

HubSpot

Salesforce

Job description

Who are we?

Howden is a global insurance group with employee ownership at its heart. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 23,000 employees spanning over 56 countries.

People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

We are seeking a dynamic and commercially minded Growth Marketing Manager to drive measurable growth across our Corporate Employee Benefits business. This role requires a proactive and results driven marketer who can design and plan high-impact marketing initiatives that support client retention, acquisition, and revenue growth, while strengthening Howden Employee Benefits’ brand in the corporate market.

Working closely with the Corporate Consulting Leadership team, senior stakeholders, Sales Enablement, and wider marketing colleagues, you will translate commercial objectives into data-led marketing strategies and campaigns that deliver business growth.

Key Responsibilities

Strategic Growth Marketing

• Collaborate with the corporate leadership team, marketing, and senior stakeholders to shape and deliver a growth-focused marketing strategy aligned to client retention, acquisition, and expansion objectives.
• Translate commercial priorities into targeted marketing plans that accelerate pipeline growth and deepen existing client relationships.
• Ownership of the planning and tracking of tactical growth initiatives across the full client lifecycle.

Campaign & Content Development

• Design and plan integrated, multi-channel marketing campaigns and events for corporate clients and prospects, agreeing requirements and outcomes with stakeholders and wider marketing colleagues, briefing the marketing operational teams on delivery whilst maintaining oversight, managing budgets and tracking and reporting on outputs and outcomes.
• Drive a test-and-learn approach, using KPIs and analytics to continuously optimise campaign performance.
• Partner with the Sales Enablement Manager to create compelling, insight-led content that supports sales conversations and conversion.
• Plan a regular communications program to actively support cross-sell, upsell, and broader client growth initiatives.

Vertical & Sector Growth

• Work closely with priority verticals and target markets (including Legal, Professional Services, and Asset Management) to identify growth opportunities and develop tailored marketing strategies.
• Plan and deliver sector-specific campaigns that address the distinct challenges, regulatory pressures, and commercial drivers of each market.
• Build strong relationships with internal and external stakeholders, including across the wider Howden Group, to enhance market insight and drive effective engagement.

Innovation, Digital Marketing & Emerging Trends

• Stay at the forefront of marketing innovation, identifying and evaluating new platforms, technologies, and approaches to enhance reach, relevance, and performance.
• Use data-driven insights including digital channel performance of SEO, PPC, email marketing, social media, and marketing automation to plan future campaigns.
• Explore innovative growth levers such as AI-driven personalisation, advanced segmentation, marketing automation, and emerging content formats.
• Monitor marketing and industry trends to ensure campaigns remain competitive, modern, and commercially impactful.

Collaboration & Stakeholder Engagement

• Collaborate with internal teams to incorporate client feedback and insight into campaign development and optimisation.
• Partner with Business Development and Sales teams to plan, execute, and measure lead generation and account-based marketing initiatives.
• Work with senior stakeholders and subject matter experts to bring new propositions, tools, and services to market effectively.
• Ensure campaigns are meticulously planned, delivered on time, and evaluated against clear performance metrics.

Qualifications & Skills Required

Experience

• 3+ years’ experience (minimum) in B2B marketing, with a strong track record in campaign and event planning for growth and performance optimisation.
• Experience working closely with sales teams to drive pipeline growth and client retention.
• Proficiency in marketing automation and CRM tools (e.g. HubSpot, Salesforce) is desirable.
• Experience of marketing in insurance, professional services or financial services sector is a strong advantage.

Skills

• Strong commercial mindset with the ability to link marketing activity to business outcomes.
• Excellent communication, stakeholder management, and project management skills.
• Analytical and strategic thinking skills, with confidence interpreting data to inform decisions.
• Proactive, organised, and comfortable working at pace.

Knowledge & Qualifications

• Strong understanding of B2B and growth marketing best practice.
• CIM qualification and/or a marketing-related degree is desirable.
• Knowledge of the employee benefits, health, or pensions market is advantageous but not essential.

London - Hybrid , minimum of 2 days in the office per week.

What do we offer in return?

A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us:

• Our successes have all come from someone brave enough to try something new

• We support each other in the small everyday moments and the bigger challenges

• We are determined to make a positive difference at work and beyond

Reasonable adjustments

We\'re committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.

If you\'re excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.

*Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.