Marketing Manager

Rakuten Viber; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global messaging app is seeking a Marketing Manager to oversee lifecycle marketing and growth channels for its payment product. The role involves managing CRM processes from campaign ideation to execution, utilizing tools like Braze. Candidates should have 3–6 years of marketing experience in B2C environments, a hands-on approach to campaign management, and a strong analytical mindset. This position supports a startup mentality within a scalable tech organization.

Qualifications

• 3–6 years of experience in CRM, growth, or digital marketing.
• Strong CRM and lifecycle marketing experience is essential.
• Hands-on experience in a B2C, app-based environment.

Responsibilities

• Own CRM and lifecycle marketing end to end.
• Lead push notification and in-app messaging strategies.
• Collaborate with cross-functional teams to align marketing with business goals.

Skills

CRM

Growth marketing

Digital marketing

Campaign management

Data analysis

Tools

Braze

Google Ads

Meta Ads

Job description

Rakuten Viber is one of the most popular messaging apps in the world, connecting hundreds of millions of users globally. With Viber Pay, we’re extending those connections into seamless, fee‑free payments directly inside the app.

Viber Pay is scaling across multiple markets, and we’re looking for a Marketing Manager with a strong CRM foundation and a broad growth mindset to lead lifecycle marketing and own additional growth channels for our in‑app payments product.

CRM and lifecycle marketing sit at the heart of this role. Alongside that, you’ll take direct ownership of selected growth initiatives, from strategy through to execution and optimisation, making this a hands‑on role with real accountability and impact.

Responsibilities

• Own CRM and lifecycle marketing end to end, from campaign ideation and planning through to build, launch, testing, and performance analysis
• Work hands‑on in Braze, building journeys, managing segmentation, running experiments, and iterating based on results
• Lead push notification and in‑app messaging strategy and execution across onboarding, activation, engagement, and reactivation
• Bring a creative and commercial approach to campaign planning, combining strong ideas with disciplined execution
• Define success metrics, analyse performance, and use data to continuously optimise results
• Lead and develop referral and loyalty initiatives, working across CRM and product surfaces to drive repeat usage and advocacy
• Take ownership of additional growth channels where relevant, such as paid acquisition tests (e.g. Meta ads, Google Display)
• Own channel‑level planning, testing roadmaps, and performance reviews for the initiatives you lead
• Collaborate closely with Product, Analytics, and other cross‑functional teams to align marketing activity with business goals

Requirements

• Around 3–6 years’ experience in CRM, growth, or digital marketing
• Strong CRM and lifecycle marketing experience. This is essential
• Hands‑on experience working in a B2C, app‑based environment
• Confidence delivering push notification and in‑app messaging campaigns
• Experience using Braze or a similar marketing automation platform
• Experience leading at least one additional growth area beyond CRM, such as referrals, loyalty, or paid acquisition
• Comfortable working with data, performance metrics, and experimentation
• Experience working in scaled or multi‑market organisations
• A proactive, hands‑on working style with a startup mentality and strong sense of ownership
• Fluent English

Advantages

• Direct experience with referral programmes or loyalty schemes
• Experience in fintech, payments, or financial products
• Broader channel experience across Meta, Google, TikTok, YouTube, UGC, or influencers
• Experience working across multiple countries
• Additional languages, particularly Greek, German, Croatian, or Bulgarian

Viber Pay operates with a startup mentality within a global tech company. We value people who take ownership, move quickly, and are comfortable leading initiatives end to end. This role suits someone who enjoys responsibility, experimentation, and driving results through hands‑on work