Lifecycle & Growth Marketing Manager - In‑App Payments

Rakuten Viber; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global messaging app is seeking a Marketing Manager to oversee lifecycle marketing and growth channels for its payment product. The role involves managing CRM processes from campaign ideation to execution, utilizing tools like Braze. Candidates should have 3–6 years of marketing experience in B2C environments, a hands-on approach to campaign management, and a strong analytical mindset. This position supports a startup mentality within a scalable tech organization.

Qualifications

• 3–6 years of experience in CRM, growth, or digital marketing.
• Strong CRM and lifecycle marketing experience is essential.
• Hands-on experience in a B2C, app-based environment.

Responsibilities

• Own CRM and lifecycle marketing end to end.
• Lead push notification and in-app messaging strategies.
• Collaborate with cross-functional teams to align marketing with business goals.

Skills

CRM

Growth marketing

Digital marketing

Campaign management

Data analysis

Tools

Braze

Google Ads

Meta Ads

Job description

A leading global messaging app is seeking a Marketing Manager to oversee lifecycle marketing and growth channels for its payment product. The role involves managing CRM processes from campaign ideation to execution, utilizing tools like Braze. Candidates should have 3–6 years of marketing experience in B2C environments, a hands-on approach to campaign management, and a strong analytical mindset. This position supports a startup mentality within a scalable tech organization.