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Manager Communications à Grande-Bretagne

Senior Marketing Manager - Ad-Tech

Overwolf

Grande-Bretagne
À distance
GBP 100 000 - 125 000
Il y a 30+ jours
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Senior Marketing Manager - Ad-Tech
Overwolf
Grande-Bretagne
À distance
GBP 100 000 - 125 000
Plein temps
Il y a 30+ jours

Résumé du poste

A gaming technology company in the United Kingdom is seeking a Senior Marketing Manager to lead their global ad-tech marketing strategy. The role entails executing multi-channel B2B marketing campaigns and collaborating with sales leadership. Candidates should have over 8 years of experience in ad-tech marketing, particularly within the gaming sector. This hybrid position combines strategic planning with hands-on execution.

Qualifications

  • 8+ years in B2B ad-tech marketing, preferably in the gaming space.
  • Proven ability to lead strategy while executing hands-on across campaigns, content, and events.
  • Deep understanding of the media buying landscape and programmatic advertising.

Responsabilités

  • Collaborate with marketing and sales leadership to develop quarterly B2B strategies.
  • Own multi-channel marketing campaigns across paid media, content, PR, and events.
  • Lead Overwolf’s presence at global B2B media and ad-tech industry events.

Connaissances

B2B ad-tech marketing
Campaign management
Storytelling skills
Relationship building
Description du poste
Description

We are on the hunt for a highly driven Senior Marketing Manager to lead and execute Overwolf’s global ad-tech marketing strategy in the gaming space. This hybrid strategic and hands-on role is responsible for positioning Overwolf as the category leader while delivering high-impact campaigns, content, and programs. You will join the senior marketing team, combining deep B2B marketing expertise with a strong understanding of ad-tech and gaming to drive awareness, adoption, and revenue growth.

Responsibilities

In this role, you will:

  • Collaborate with marketing and sales leadership to develop and execute quarterly B2B go-to-market strategies for Overwolf’s media business
  • Own and execute multi-channel B2B marketing campaigns across paid media, content, PR, events, and partnerships, balancing strategic planning with hands-on delivery
  • Translate complex gaming ad-tech into clear and compelling messaging for global DSPs, SSPs, and advertisers
  • Lead Overwolf’s presence at global B2B media and ad-tech industry events from strategic planning to on-the-ground execution, capturing leads and building industry visibility
  • Create and optimize high-impact content, including thought leadership, case studies, sales collateral, and original research, leveraging Overwolf’s audience data
  • Drive PR and communications efforts with agencies and internal teams to secure industry press coverage, speaking opportunities, and awards
  • Develop co-marketing programs with major DSP and SSP partners to showcase Overwolf’s commercial impact
  • Track and analyze market trends in ad-tech, media buying, gamer behavior, and emerging technologies to inform strategy
  • Lead Overwolf’s army of ad gnomes in their underground adventures
Qualifications
  • 8+ years in B2B ad-tech marketing, preferably in the gaming space
  • Proven ability to lead strategy while executing hands-on across campaigns, content, and events
  • Deep understanding of the media buying landscape and programmatic advertising (DSPs, SSPs, ad networks)
  • Demonstrated success delivering international, multi-channel B2B marketing programs with measurable ROI
  • Strong storytelling skills with the ability to bridge technical detail and commercial outcomes
  • High EQ, comfortable building relationships across product, sales, and partner teams
  • Thrives in fast-paced, high-growth environments and is committed to exceptional output
Bonus Points
  • Avid and passionate gamer
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* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.

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