Senior Marketing Manager - Ad-Tech

Overwolf; United Kingdom; Remote; GBP 100,000 - 125,000; Full time

Job summary

A gaming technology company in the United Kingdom is seeking a Senior Marketing Manager to lead their global ad-tech marketing strategy. The role entails executing multi-channel B2B marketing campaigns and collaborating with sales leadership. Candidates should have over 8 years of experience in ad-tech marketing, particularly within the gaming sector. This hybrid position combines strategic planning with hands-on execution.

Qualifications

• 8+ years in B2B ad-tech marketing, preferably in the gaming space.
• Proven ability to lead strategy while executing hands-on across campaigns, content, and events.
• Deep understanding of the media buying landscape and programmatic advertising.

Responsibilities

• Collaborate with marketing and sales leadership to develop quarterly B2B strategies.
• Own multi-channel marketing campaigns across paid media, content, PR, and events.
• Lead Overwolf’s presence at global B2B media and ad-tech industry events.

Skills

B2B ad-tech marketing

Campaign management

Storytelling skills

Relationship building

Job description

Description

We are on the hunt for a highly driven Senior Marketing Manager to lead and execute Overwolf’s global ad-tech marketing strategy in the gaming space. This hybrid strategic and hands-on role is responsible for positioning Overwolf as the category leader while delivering high-impact campaigns, content, and programs. You will join the senior marketing team, combining deep B2B marketing expertise with a strong understanding of ad-tech and gaming to drive awareness, adoption, and revenue growth.

Responsibilities

In this role, you will:

• Collaborate with marketing and sales leadership to develop and execute quarterly B2B go-to-market strategies for Overwolf’s media business
• Own and execute multi-channel B2B marketing campaigns across paid media, content, PR, events, and partnerships, balancing strategic planning with hands-on delivery
• Translate complex gaming ad-tech into clear and compelling messaging for global DSPs, SSPs, and advertisers
• Lead Overwolf’s presence at global B2B media and ad-tech industry events from strategic planning to on-the-ground execution, capturing leads and building industry visibility
• Create and optimize high-impact content, including thought leadership, case studies, sales collateral, and original research, leveraging Overwolf’s audience data
• Drive PR and communications efforts with agencies and internal teams to secure industry press coverage, speaking opportunities, and awards
• Develop co-marketing programs with major DSP and SSP partners to showcase Overwolf’s commercial impact
• Track and analyze market trends in ad-tech, media buying, gamer behavior, and emerging technologies to inform strategy
• Lead Overwolf’s army of ad gnomes in their underground adventures

Qualifications

• 8+ years in B2B ad-tech marketing, preferably in the gaming space
• Proven ability to lead strategy while executing hands-on across campaigns, content, and events
• Deep understanding of the media buying landscape and programmatic advertising (DSPs, SSPs, ad networks)
• Demonstrated success delivering international, multi-channel B2B marketing programs with measurable ROI
• Strong storytelling skills with the ability to bridge technical detail and commercial outcomes
• High EQ, comfortable building relationships across product, sales, and partner teams
• Thrives in fast-paced, high-growth environments and is committed to exceptional output

Bonus Points

• Avid and passionate gamer