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At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.
We are seeking a Head of Community to join Copper Pearl, a brand in our portfolio active in the baby space.
The position is full-time in London.
What makes this an exciting opportunity?
- Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe
- Work with a highly experienced and entrepreneurial team
- The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
- Competitive compensation package
What You'll Do
- Formulate creative social media and influencer campaigns, and mobilize the team to implement them
- Coordinate with other team members to ensure a steady stream of new social media ad content
- Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations
- Create content (both visual + copy) for various marketing channels: email, SMS, and social media
- Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails
- Monitor website performance and propose improvements in design, content and experience
- Assist in company-wide strategy setting
- Regularly report marketing performance
Who You Are
- A recent university graduate
- Fluent English speaker
- You’re an avid social media user and are interested in digital marketing
- You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother)
- You have an eye for aesthetics and can create engaging content
- You take initiative and are driven by passion
- You love being creative!
- You’re coachable and dedicated to continuous personal improvement
- You’re tech literate and can learn new software with ease
- You thrive in a high growth environment and enjoy a startup team culture
Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)
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