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Product Marketing Specialist- Marvel Strike Force
Scopely
British Columbia
Híbrido
CAD 64.000 - 75.000
Tempo integral
Há 2 dias
Torna-te num dos primeiros candidatos

Resumo da oferta

A global gaming company is seeking a Product Marketing Manager to lead player acquisition and engagement for MARVEL Strike Force. This role involves shaping marketing strategies, optimizing campaigns through data insights, and collaborating with multiple teams. Candidates should have 3-4 years of experience in consumer marketing and a data-driven mindset. The position offers a competitive salary, equity opportunities, and a comprehensive benefits package, including unlimited paid time off.

Serviços

Healthcare benefits
Retirement benefits
Pet insurance
Unlimited paid time off

Qualificações

  • 3-4 years of experience, ideally in gaming or digital services.
  • Proven success in running product marketing campaigns.
  • Strong project ownership from ideation through execution.

Responsabilidades

  • Act as the voice of the player by shaping positioning.
  • Set KPIs and track campaign performance.
  • Maintain campaign documentation and streamline workflows.

Conhecimentos

Consumer and product marketing experience
Data-driven mindset
Excellent communication skills
Creative problem-solving
Descrição da oferta de emprego

Scopely is looking for a Product Marketing Manager to join our Strategic Marketing team in our Mexico City Offices on a hybrid basis or in Canada on a remote basis!

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

The Strategic Marketing team is responsible for driving growth, monetization, and loyalty by delivering targeted, high-impact live service marketing programs. We focus on building authentic, long-term connections with players, always respecting their time and investment.

Reporting to the Head of Strategic Marketing, the Product Marketing Manager will drive new and lapsed player acquisition, engagement, and retention for MARVEL Strike Force through innovative, cross-channel marketing campaigns. This role is central to connecting players with relevant game content by shaping the quarterly product/marketing tentpole calendar, amplifying new character and feature launches, and maximizing Marvel co-branded opportunities.

You’ll partner closely with Product as well as Creative, Performance Marketing, ASO, and Business Development teams to execute campaigns across influencers, social media, partnerships, email, push notifications, and more. We’re looking for someone who is resourceful, data-driven, and motivated to evolve campaigns into best-in-class experiences that inspire and delight millions of players.

What You Will Do:
  • Lead Product Marketing – Act as the voice of the player by partnering with Product to shape positioning, messaging, and go-to-market strategies that turn new characters, features, and Marvel beats into clear, engaging value through integrated campaigns.
  • Define & Measure Success – Set KPIs, track performance, and use data insights to optimize campaigns for maximum impact.
  • Drive Full-Funnel Marketing – Partner with Creative, Performance Marketing, Growth and PX teams to connect UA strategies with in-game activations.
  • Documentation & Processes - Maintain clear campaign documentation and streamline cross-functional workflows to ensure consistency.
  • Shape the ASO Roadmap – Own creative and copy testing for app stores, driving higher visibility and conversion.
  • Maximize Platform Visibility – Lead pitches and programs with platform partners to improve featuring, merchandising, and surfacing opportunities.
  • Champion Brand Identity – Bridge product and marketing by tying in-game updates to external campaigns, ensuring a consistent voice and identity across channels and partner activations.
  • Manage Partnerships – Support the day‑to‑day marketing relationship with Marvel and internal product stakeholders, ensuring alignment on strategy and execution.
What We Are Looking For:
  • 3-4 years of consumer and/or product marketing experience, ideally in gaming, entertainment, or digital services.
  • Proven success running product marketing integrated campaigns under tight deadlines.
  • Data-driven mindset with experience in setting and optimizing KPIs.
  • Strong project ownership from ideation through execution and analysis.
  • Excellent communication skills—both written and verbal—with the ability to influence cross-functional teams.
  • A creative problem-solver who thrives in a fast-paced, collaborative environment.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

We welcome applications from people with disabilities and should you require accommodations during the application process please contact Interview-Accomodations@scopely.com.

For candidates in British Columbia, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job‑related knowledge, skills, and experience.

British Columbia Annual Salary Range

$64,000 — $75,000 CAD

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

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* O salário de referência é obtido com base em objetivos de salário para líderes de mercado de cada segmento de setor. Serve como orientação para ajudar os utilizadores Premium na avaliação de ofertas de emprego e na negociação de salários. O salário de referência não é indicado diretamente pela empresa e pode ser significativamente superior ou inferior.

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