Senior Marketing Manager jobs in United Arab Emirates

Description

About Us : At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction.As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences. Learn more at Sitecore.com About the Role We are looking for a talented and data-driven Field Marketing Manager – MEA to join our regional marketing team. This individual will play a pivotal role in planning and executing demand generation strategies across the Middle East and Africa, in close alignment with regional Sales, Partners, and Global Marketing teams.This role is ideal for someone with a strong understanding of the MEA market dynamics, a passion for high-impact field and partner marketing initiatives, and the ability to convert strategy into actionable programs that drive pipeline and revenue. You’ll have a key voice in shaping Sitecore’s market presence across MEA by creating localized experiences that resonate with prospects and customers. What You’ll Do

• Develop and execute a multichannel field and partner marketing plan tailored to the MEA region, aligned to regional go-to-market priorities and revenue targets.
• Design and implement Account-Based Marketing (ABM) strategies that drive targeted engagement and accelerate pipeline within high-value accounts.
• Collaborate closely with Sales and Partner teams to ensure field marketing initiatives support pipeline creation, acceleration, and customer retention.
• Plan and manage in-person and virtual events—including executive roundtables, workshops, and third-party sponsorships—to build brand awareness and generate demand.
• Localize and execute global marketing campaigns, adapting content and messaging to ensure cultural relevance and maximum impact in MEA.
• Leverage data and analytics to measure marketing performance, generate insights, and optimize activities against KPIs including MQLs, pipeline contribution, and ROI.
• Manage the MEA field marketing budget, ensuring effective investment allocation to support business objectives.
• Maintain strong collaboration with Product Marketing, Digital, Corporate Marketing, and Customer Success teams to ensure message consistency and campaign alignment.
• Stay informed on regional market trends, competitor activity, and customer behavior to inform strategy and drive innovation.

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