Digital Marketing Manager

Mediclinic Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare provider in Dubai is seeking a Digital Marketing Manager to drive their digital marketing strategy. This role involves planning and executing multi-channel campaigns, optimizing user experiences, and ensuring compliance with regulations. Candidates must have at least 6 years of digital marketing experience, including some in a management position. The ideal candidate will be skilled in SEO, SEM, and data analysis, and ready to contribute to enhancing brand visibility and patient engagement.

Qualifications

• 6 years Digital Marketing experience with 1 - 2 years in a management role.
• Demonstration of continuous learning.

Responsibilities

• Responsible for driving digital marketing strategy.
• Plan and execute multi-channel digital marketing campaigns.
• Manage day-to-day digital channel operations.
• Optimise user journeys across web and mobile platforms.
• Implement SEO and SEM strategies.
• Build dashboards to monitor campaign effectiveness.
• Analyse web and campaign data.
• Present data-driven insights to stakeholders.
• Manage CMS updates and content uploads.
• Track media spend and budget utilisation.
• Ensure compliance with data protection laws.

Skills

Social Media trends and developments

Online reputation management

Verbal and written proficiency

Computer literate (Microsoft Office)

Digital communication platform management

Brand Implementation & Custodianship

Omni-Channel Campaign Management

Education

Post Bachelors qualification

Job description

Closing date: 15/08/2025
Number of positions: 1
Recruiter name: Fatma Alharthi
Reference number: 62386
Mediclinic Corporate Office Dubai Dubai United Arab Emirates

MAIN PURPOSE OF JOB

Responsible for driving Mediclinics digital marketing strategy to increase brand visibility patient engagement and service uptake across digital channels. This role (based in Dubai) leads the planning and execution of campaigns content development SEO SEM social media and performance analytics and ensures all digital activities align with the groups clinical values patient experience goals and regulatory requirements.

KEY RESPONSIBILITY AREAS

• Plan and execute multi-channel digital marketing campaigns (email PPC display social).
• Manage day-to-day digital channel operations including CMS paid media platforms and automation tools.
• Optimise user journeys across web and mobile platforms to drive conversions.
• Implement SEO and SEM strategies for visibility and ranking.
• Build dashboards to monitor campaign effectiveness across channels.
• Analyse web and campaign data to uncover trends and optimisation opportunities.
• Present data-driven insights and recommendations to stakeholders.
• Manage CMS updates and content uploads for websites and landing pages.
• Track media spend and report on budget utilisation.
• Implement digital marketing practices that comply with POPIA GDPR and other data protection laws.

REQUIRED EDUCATION

Post Bachelors qualification with demonstration of continuous learning

REQUIRED EXPERIENCE

6 years Digital Marketing experience with 1 - 2 years in a management role

REQUIRED JOB SKILLS AND KNOWLEDGE

• Social Media trends and developments
• Online reputation management
• Verbal and written proficiency
• Computer literate (Microsoft Office)
• Digital communication platform management
• Brand Implementation & Custodianship
• Omni-Channel Campaign Management

All applicants will be considered with the understanding that preference will be given to the designated groups in accordance with the United Arab Emirates Emiratization Program. If you wish to grow with us apply now and become a part of the Mediclinic Middle East Family

Required Experience:

Manager