Product Marketing Manager (m/f/d)

Halian; Abu Dhabi; On-site; AED 60,000 - 120,000; Full time

Job summary

A global technology consulting firm is seeking a Product Marketing Manager to drive marketing strategies for B2B enterprise solutions in Abu Dhabi. Responsibilities include conducting market research, creating engaging content, and leading go-to-market initiatives. An ideal candidate should possess strong analytical and communication skills, with a Bachelor's degree in marketing or related fields. This role offers the opportunity to work in a diverse and inclusive environment, reflecting the firm’s commitment to empowering its team members.

Qualifications

• Proven experience in product marketing, preferably in B2B enterprise software or SaaS.
• Ability to translate complex technical concepts into clear, compelling content.
• Analytical mindset with experience using data to inform decisions.

Responsibilities

• Conduct market and competitive research to inform product strategies.
• Develop differentiated product positioning and messaging.
• Own and execute go-to-market strategies for product launches.

Skills

Product marketing experience

Understanding of marketing principles

Communication skills

Analytical mindset

Content creation

Education

Bachelor's degree in marketing, business, or related field

Job description

Product Marketing Manager

A global business and technology transformation partner, enabling organizations to accelerate their digital initiatives and create sustainable impact. The company delivers end-to-end services and solutions, leveraging expertise in strategy, design, and engineering to drive innovation and growth.

Responsibilities

• Conduct market and competitive research to inform product and marketing strategies.
• Develop clear and differentiated product positioning and messaging that resonates with target audiences.
• Own and execute go-to-market strategies for product launches and feature releases.
• Create engaging marketing content such as case studies, white papers, and webinars to showcase product value.
• Track and analyze campaign performance to optimize strategies and demonstrate ROI.
• Collaborate with product and cross-functional teams to influence roadmaps and execute integrated campaigns.

Qualifications and Skills

• Proven experience in product marketing, preferably in B2B enterprise software or SaaS.
• Strong understanding of marketing principles, including positioning, messaging, and GTM strategy.
• Ability to translate complex technical concepts into clear, compelling content.
• Excellent communication and collaboration skills for working with diverse teams.
• Analytical mindset with experience using data to inform decisions and measure effectiveness.
• Bachelor’s degree in marketing, business, or a related field; relevant certifications are a plus.

Halian Group

With over 28 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers. Our resourcing and smart services help you to realize tomorrow’s potential. Discover the amazing things possible when you bring the right people and the right technologies together.

At Halian, we recognize that diversity, equity, and inclusion (DEI) are essential to building high-performing teams for our clients. We are committed to connecting organizations with top talent from all backgrounds, ensuring that every individual feels valued, respected, and empowered to contribute their unique perspectives. We encourage applications from all qualified candidates, regardless of race, gender, disability, or any other characteristic that makes them unique. By fostering diverse and inclusive workplaces, we help our clients drive innovation, enhance collaboration, and better reflect the communities they serve.