Regional Marketing Manager

HKS; Dubai; On-site; AED 275,000 - 349,000; Full time

Job summary

A global architecture firm is seeking a Regional Marketing Manager for the Middle East based in Dubai. This role demands a strategic individual with over 8 years of marketing experience, specifically within architecture or professional services. The manager will lead the execution of marketing strategies that enhance brand visibility and drive growth. Key responsibilities include developing marketing plans, localizing brand strategies, and leading campaigns that resonate with clients and communities throughout the region. Strong knowledge of the Middle Eastern market is essential.

Qualifications

• Typically with 8 years of marketing, brand or communications experience.
• Proven ability to work across and influence different stakeholder groups.
• Strong understanding of the Middle Eastern market and audience.

Responsibilities

• Develops and executes an annual Middle East marketing plan.
• Localizes HKS brand strategy to resonate with clients and communities.
• Leads regional marketing campaigns ensuring measurable business outcomes.

Skills

Digital marketing analytics

Communication

Presentation skills

Organizational skills

Interpersonal skills

Education

Bachelor's degree in Marketing or related field

Tools

InDesign

Photoshop

Illustrator

MS Office Suite

Job description

Overview

The Regional Marketing Manager for the Middle East plays a critical role in translating HKS's global brand strategy into regional impact. Based in Dubai, this role partners with regional leadership, global COEs and practice teams to develop and deliver a regional marketing strategy that elevates HKS's reputation, deepens client relationships, and drives growth across the Middle East and North Africa. This leader will localize the HKS story to resonate with clients, governments and communities across the region, positioning HKS as a trusted advisor and design innovator in the built environment.

Responsibilities

• Develops and executes an annual Middle East marketing plan aligned with regional growth goals and firmwide priorities
• Localizes and activates the HKS brand strategy and messaging to resonate with clients, media and communities within the Middle East
• Identifies and prioritizes growth opportunities across sectors - including Healthcare, Education, Government, Hospitality and Urban Development
• Ensures alignment between regional campaigns, practice marketing priorities and global marketing efforts
• Leads regional marketing campaigns from awareness to ABM and relationship marketing ensuring alignment with the brand and measurable business outcomes
• Collaborates with the Brand Communications and Digital COEs to create localized content, thought leadership, case studies and digital activations that build visibility and credibility
• Oversees development and delivery of regionally relevant marketing collateral and digital assets
• Partners with the Market Insights COE to track performance of regional campaigns and measure ROI against growth targets
• Maintains a clear understanding of market dynamics, competitor activities and emerging opportunities
• Produces quarterly regional marketing reports and insights to inform future strategy and budget allocation
• Acts as the central connector between regional offices, practice teams and global COEs
• Ensures consistency of voice, design standards and storytelling across all regional touchpoints
• Provides marketing support and coaching to regional leaders and client‑facing teams ensuring brand‑aligned business development materials and presentations
• Identifies and oversees strategic partnerships, sponsorships and events that elevate HKS's presence across key cities in the region (Dubai, Riyadh, Doha, Abu Dhabi, etc.)
• Partners with the Events COE to plan and execute high‑profile client events, exhibitions and speaking opportunities
• Builds relationships with local media, industry associations and academic institutions to increase visibility and thought leadership reach
• Supports the development and promotion of regional award submissions and showcase opportunities

Qualifications

• Bachelor's degree in Marketing or a related field preferred
• Typically with 8 years of marketing, brand or communications experience within architecture, design, real estate or professional services
• Experience in InDesign, Photoshop and Illustrator graphic software
• Proficiency in digital marketing analytics and CRM/marketing automation platforms
• Proficiency in MS Office Suite including Microsoft Word, Excel and PowerPoint preferred
• Experience in managing budgets, agencies and complex cross‑functional initiatives
• Knowledge of and interest in architecture/interior design
• Proven ability to develop and deliver marketing plans that drive measurable impact
• Proven ability to work across and influence stakeholder groups, functional areas, geographies and differing levels of seniority
• Strong understanding of the Middle Eastern market, cultural nuances, audiences and media landscapes
• Strong understanding of B2B marketing and the intersection of brand, business development and client experience
• Excellent attention to detail and commitment to excellence
• Excellent interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
• Excellent written and verbal communication skills; ability to adapt complex ideas into compelling narratives
• Strong presentation skills
• Strong organizational skills and the ability to work on multiple projects at the same time
• Ability to balance global alignment with local relevance
• Ability to adapt quickly to changing priorities, markets and technologies while maintaining strategic focus
• Ability to proactively problem‑solve and apply innovative solutions
• Ability to work and collaborate in a team environment and ability to work independently and prioritize work
• Ability to effectively meet deadlines at expected quality
• Travel may be required

If you currently work for HKS please submit your application via the Internal Careers Portal.

Required Experience

Manager