Product Marketing Manager à United States

Develop and manage user/customer acquisition strategies across paid channels (e.g., Google Ads, Facebook Ads, LinkedIn, display, affiliates).

Own the media buying process, budget allocation, bidding strategy, and performance analysis.

Collaborate with design and content teams to create compelling ad creatives and landing pages.

Conduct A/B testing to improve conversion rates, cost-per-acquisition (CPA), and ROI.

Monitor, analyze, and report on campaign performance metrics with a focus on CAC, LTV, ROAS, and funnel optimization.

Explore and test new growth channels and marketing tools.

Work with product, sales, and analytics teams to align acquisition goals with broader business objectives.

Utilize CRM and marketing automation tools to improve customer onboarding and lifecycle marketing.

Optimize user journeys and conversion funnels using insights from user behavior data (Google Analytics, Mixpanel, etc.).

Bachelors degree in Marketing, Business, or a related field.

35 years of experience in performance marketing, growth marketing, or a similar role.

Proven track record of scaling user/customer acquisition through paid digital channels.

Strong analytical skills and proficiency with analytics tools (Google Analytics, Excel, etc.).

Experience with campaign management platforms (e.g., Google Ads, Meta Ads Manager).

Familiarity with SEO, SEM, and CRO best practices.

Excellent project management and communication skills.

Knowledge of A/B testing tools and methodologies.

Experience in a fast-paced startup or tech company.

Familiarity with tools like HubSpot, Marketo, or similar CRM/marketing automation platforms.

Basic understanding of HTML/CSS and web tracking implementations (e.g., GTM, pixels).

Strong interest in data science, growth hacking, or behavioral marketing.