Marketing Manager, International

Sony Music Careers - Asia & Middle East; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global music company in Dubai is seeking a Marketing Strategist to develop and execute innovative global marketing campaigns for its diverse roster of artists. The ideal candidate will possess a strong background in digital marketing, with 6-8 years of relevant experience, and must be fluent in both Arabic and English. This role offers a vibrant workplace and opportunities for professional growth.

Benefits

Modern office environment

Investment in professional growth

Inclusive workplace culture

Qualifications

• 6-8 years of experience in a Marketing or Digital Marketing role.
• Strong understanding of the international music landscape.
• Native fluency in Arabic and professional fluency in English required.

Responsibilities

• Develop and execute global marketing campaigns for artists.
• Identify strategic opportunities for catalogue marketing activations.
• Collaborate with international markets on campaign rollout.

Skills

Digital marketing

Creative problem solving

Project management

Communication skills

Job description

This exciting new role will develop and execute global campaign strategies for Sony Music Middle East business. This role has a huge focus on innovation – you’ll be responsible for architecting our international frontline and catalogue strategy, effectively and creatively managing how our catalogue and frontline is exploited across an eclectic roster of artists, from Calvin Harris to Bring Me The Horizon and Myles Smith to Little Mix. You’ll work closely with international markets on campaign development and execution, maximizing the opportunity for artists’ catalogue alongside new releases, chasing trends and identifying opportunities around key milestones.

What you'll do:

• Bring a modern and proactive approach to building global marketing campaigns for our artists
• Identify strategic opportunities for catalogue and frontline marketing activations in digital space – spanning content marketing, anniversary campaigns, re-heat campaigns and remixes
• Collaborate cross company between Sony Global team our frontline labels and central teams to identify opportunities, develop and align strategies for maximum impact
• Close collaboration with the international markets to implement campaign rollout, localizing activations as needed and ensuring good communication throughout regarding strategy, asset delivery etc
• Monitor data/dashboards to inform plans and strategy
• Regular, comprehensive updates for artist management as campaign progresses

Who you are:

• 6-8 years of proven experience in a Marketing or Digital Marketing role
• Strong global perspective with in-depth understanding of the international music landscape
• Creative, forward-thinking, and proactive, with a passion for identifying new opportunities and leading innovative projects
• Digitally fluent with a solid grasp of social media platforms and the ability to leverage data to shape effective marketing strategies
• Skilled at managing multiple campaigns across a diverse roster, maintaining efficiency and focus
• Highly detail-oriented, with excellent communication skills and a collaborative spirit that thrives in team environments
• Native fluency in Arabic language and professional fluency in English required

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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