Global VP Marketing/CMO

Coin Market Cap Ltd; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading fintech company seeks a Marketing leader to define and implement strategies that drive growth across product lines. The role requires extensive experience in marketing within technology and financial services, focusing on achieving key commercial outcomes and fostering community growth in a decentralized ecosystem.

Qualifications

• 10+ years in technology, financial services or fintech.
• 5+ years in a leadership role in Marketing.
• Strong capability in managing budgets and trade-off decisions.

Responsibilities

• Drive Marketing strategies and tactics.
• Empower Marketing and Local Management teams.
• Instill a culture of performance and data orientation.

Skills

Project Management

Data Orientation

Marketing Management

Growth Metrics Analysis

Job description

Responsibilities:

1.Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team

2. Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis

3. Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite

4. Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem

5. Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets

6. Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web

Requirements:

1. 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function

2. Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation

3. Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels

4. Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes

5. Strong project management capability and detail orientation

6. Experience growing passionate user or developer communities in order to catalyze market adoption of technologies

7. Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles

8. A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations

9. Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures