Market Researcher jobs in United Arab Emirates
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Senior Marketing Manager
Job summary
A dynamic company in the F&B sector seeks a Senior Marketing Manager to lead marketing strategies for various brands. The ideal candidate will blend analytical skills with creativity, have extensive UAE F&B experience, and a passion for food. This key role involves crafting innovative campaigns, collaborating with teams, and driving brand success in a fast-paced environment.
Qualifications
- Minimum 7 years of experience in marketing, 3 in UAE F&B.
- Proven track record managing franchise or local F&B brands.
- Strong comfort with data for decision-making.
Responsibilities
- Plan and execute marketing strategies for assigned brands.
- Analyze key metrics to optimize performance.
- Ensure brand consistency across customer touchpoints.
Skills
Tools
We re looking for a sharp results-driven Senior Marketing Manager to manage the marketing efforts for a selection of brands within our F&B portfolio. The ideal candidate is both analytical and creative with a deep understanding of the UAE s F&B scene a passion for food and an obession with data-driven decision making. This role is perfect for a hands-on marketer who thrives in a dynamic fast-paced environment and knows how to craft and execute impactful campaigns that drive results
Key Responsibilities:
- Plan and execute end-to-end marketing strategies for assigned brands covering both delivery and dine-in channels.
- Develop and activate brand campaigns digital marketing efforts promotions influencer partnerships and new product launches.
- Track analyze and report on key metrics (sales CAC ROAS retention engagement etc.) to optimize performance and drive growth.
- Work closely with cross-functional teams including operations and culinary to ensure cohesive brand storytelling and customer experience.
- Manage marketing calendars budgets and relevant creative or media agencies for your assigned brands.
- Ensure brand consistency across all customer touchpoints while adapting messaging for local relevance.
- Support franchise brand marketing initiatives ensuring alignment with global guidelines while optimizing for the UAE market.
- Keep up with market trends customer insights and competitive activity to identify new opportunities.
Requirements
- Minimum 7 years of experience in marketing with at least 3 years in the UAE F&B industry.
- Proven track record managing and growing franchise or local F&B brands.
- Strong analytical skills and comfort working with data to drive decisions and measure success.
- Deep knowledge of digital marketing campaign execution and customer engagement strategies.
- A creative thinker who can turn insights into compelling campaigns.
- Passion for food and the hospitality industry.
- Experience with delivery aggregators CRM systems and loyalty platforms is a plus.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.