Senior Marketing Manager

EATHOS; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A dynamic company in the F&B sector seeks a Senior Marketing Manager to lead marketing strategies for various brands. The ideal candidate will blend analytical skills with creativity, have extensive UAE F&B experience, and a passion for food. This key role involves crafting innovative campaigns, collaborating with teams, and driving brand success in a fast-paced environment.

Qualifications

• Minimum 7 years of experience in marketing, 3 in UAE F&B.
• Proven track record managing franchise or local F&B brands.
• Strong comfort with data for decision-making.

Responsibilities

• Plan and execute marketing strategies for assigned brands.
• Analyze key metrics to optimize performance.
• Ensure brand consistency across customer touchpoints.

Skills

Analytical skills

Creative thinking

Digital marketing

Customer engagement

Tools

CRM systems

Loyalty platforms

Job description

We re looking for a sharp results-driven Senior Marketing Manager to manage the marketing efforts for a selection of brands within our F&B portfolio. The ideal candidate is both analytical and creative with a deep understanding of the UAE s F&B scene a passion for food and an obession with data-driven decision making. This role is perfect for a hands-on marketer who thrives in a dynamic fast-paced environment and knows how to craft and execute impactful campaigns that drive results

Key Responsibilities:

• Plan and execute end-to-end marketing strategies for assigned brands covering both delivery and dine-in channels.
  
• Develop and activate brand campaigns digital marketing efforts promotions influencer partnerships and new product launches.
  
• Track analyze and report on key metrics (sales CAC ROAS retention engagement etc.) to optimize performance and drive growth.
  
• Work closely with cross-functional teams including operations and culinary to ensure cohesive brand storytelling and customer experience.
  
• Manage marketing calendars budgets and relevant creative or media agencies for your assigned brands.
  
• Ensure brand consistency across all customer touchpoints while adapting messaging for local relevance.
  
• Support franchise brand marketing initiatives ensuring alignment with global guidelines while optimizing for the UAE market.
  
• Keep up with market trends customer insights and competitive activity to identify new opportunities.
  

Requirements

• Minimum 7 years of experience in marketing with at least 3 years in the UAE F&B industry.
  
• Proven track record managing and growing franchise or local F&B brands.
  
• Strong analytical skills and comfort working with data to drive decisions and measure success.
  
• Deep knowledge of digital marketing campaign execution and customer engagement strategies.
  
• A creative thinker who can turn insights into compelling campaigns.
  
• Passion for food and the hospitality industry.
  
• Experience with delivery aggregators CRM systems and loyalty platforms is a plus.