AVP - Cards Product Manager (UAE Nationals Only)
The Cards Product Manager is an intermediate level position responsible for developing and executing product plans, strategies, and tactics in coordination with the Product Management team. The primary objective is to promote products to increase market share and revenue while ensuring compliance with applicable regulations and policies.
Responsibilities:
- Lead and coordinate product risk assessment, governance, and compliance with applicable laws, rules, regulations, and policies.
- Conduct client, market, and competitor analysis to identify gaps and opportunities, helping shape new product developments and enhancements.
- Implement client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients.
- Contribute to daily product management, including program delivery, client experience, process improvement, client communications, and managing product collateral across physical and digital assets.
- Analyze client feedback through customer research, complaints, and Net Promoter Score (NPS) to develop and execute action plans that enhance the overall client experience.
- Liaise with and manage external partners to enhance the customer value proposition, drive increased card acquisition and usage, and optimize expenses.
- Deploy profitable marketing strategies, implement key growth initiatives, and maintain current market intelligence on industry verticals and competitors.
- Partner with Marketing Product Managers to monitor product/marketing programs, roadmaps, developments, and launches to maximize benefits and deliver on client value propositions.
- Apply sound ethical judgment regarding personal behavior, conduct, and business practices, and escalate, manage, and report control issues transparently.
Qualifications:
- 5-8 years of professional experience, preferably in banking, finance, or cards.
- Strong business acumen with the ability to identify alternative courses of action and understand trade-offs.
- Structured problem-solving skills utilizing complex data from multiple sources.
- Ability to collaborate with and influence cross-functional teams.
- Experience working with internal and external partners to deliver client solutions.
- Proven product/program management and marketing experience.
- Excellent written and verbal communication skills.
Education:
- Bachelor's or Master's degree, or equivalent experience.
Job Family Group: Product Management and Development
Job Family: Product Management
Time Type: Full-time
Citi is an equal opportunity employer. Qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.
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