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Job Title: Growth Marketing Manager

Location: Dubai, UAE

Department: Marketing

Start Date: Immediate

Qualification: MBA Marketing

About Camelicious

Camelicious is the UAE’s pioneer in camel milk and functional dairy innovation. Our mission is to make camel milk a mainstream, health-forward choice — and we’re scaling fast across retail and D2C channels.

Position Overview

We’re seeking a hands-on, results-oriented Growth Marketing Manager to lead our consumer acquisition and retention efforts. This role requires a hybrid thinker — fluent in both performance marketing and on-ground activations — who thrives in a fast-moving, entrepreneurial environment.

Key Responsibilities

• Digital Marketing: Manage paid acquisition campaigns across Meta, Google, and other platforms
• Retail Execution: Plan and oversee in-store activations, product demos, and sampling efforts
• Promotions & Loyalty: Design consumer offers via SMS, WhatsApp, giveaways, and influencer outreach
• Trade Marketing: Coordinate with retail partners and our trade marketing team to grow brand visibility
• Team & Vendor Management: Oversee freelance promoters, content creators, and event contractors
• Performance Analysis: Track and report key KPIs: CAC, conversion rate, repeat purchase, ROAS
• Market Segmentation: Develop audience-specific campaigns, especially targeting Emirati and health-conscious consumers
• Strategic Collaboration: Work closely with Sales and Operations; report directly to the CEO

Qualifications

• 5–8 years of relevant experience in FMCG, food & beverage, wellness, or D2C sectors
• Proven track record in both digital performance marketing and field marketing/activations
• Deep understanding of UAE retail ecosystem and shopper psychology
• Bilingual in Arabic and English preferred
• Strong analytical skills and ability to derive insights from marketing data
• Resourceful, agile, and proactive — able to thrive in a fast-paced environment

What You’ll Gain

• Strategic ownership over Camelicious’ consumer marketing roadmap
• A high-impact role in a mission-driven brand reshaping functional dairy in the region
• Direct access to executive leadership and rapid decision-making
• Competitive compensation + bonus
• A culture that values initiative, experimentation, and measurable growth