KSA & Bahrain Marketing Leader: Brand & Growth

Americana Restaurants; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading regional F&B company is seeking a Marketing Leader for KFC in the Saudi market. This pivotal role requires over 12 years of marketing experience, a strong track record in campaign success, and cultural insight into the Saudi consumer. Responsibilities include developing brand strategies, driving sales growth through campaigns, and collaborating with various teams. A passion for culture and digital innovation is essential, along with proficiency in English, while Arabic fluency is a plus.

Benefits

Leadership role in a major brand

Opportunity to influence cultural connection

Part of a powerhouse in regional F&B

Qualifications

• 12+ years of marketing experience, ideally in QSR, FMCG, or global consumer brands.
• Proven track record in building successful campaigns and driving commercial growth.
• Strong cultural acumen and understanding of the Saudi consumer landscape.

Responsibilities

• Lead the development of a distinct, locally relevant brand strategy for KFC.
• Drive same-store sales growth through demand-generating brand activations.
• Partner with cross-functional teams to ensure marketing plans are executable.

Skills

Marketing experience

Leadership skills

Cultural insight in Saudi market

Data-driven decision-making

Communication skills

Job description

A leading regional F&B company is seeking a Marketing Leader for KFC in the Saudi market. This pivotal role requires over 12 years of marketing experience, a strong track record in campaign success, and cultural insight into the Saudi consumer. Responsibilities include developing brand strategies, driving sales growth through campaigns, and collaborating with various teams. A passion for culture and digital innovation is essential, along with proficiency in English, while Arabic fluency is a plus.