Communications Coordinator à Émirats arabes unis

Performance Marketing Specialist

Location: Dubai UAE
Type: Full-time
Industry: B2B SaaS

Who We Are:

Welcome to Idenfo A Fintech company committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. We are a growing company where people are the most valuable asset.

Job Overview:

As the Performance Marketing Specialist youll own and optimise our digital marketing campaigns across multiple channels to generate high-quality leads drive conversions and improve customer acquisition. Youll be responsible for developing executing and analysing paid campaigns that directly contribute to our growth objectives. This role requires a data-driven mindset a strong understanding of the B2B SaaS landscape and the ability to scale campaigns in a competitive market.

What Youll Be Doing

• Plan execute and optimize LinkedIn Ads and Google Search campaigns with laser precision
• Set up tracking (UTM Google Analytics HubSpot) to ensure every click lead and conversion is measured
• Build and refine customer outreach funnels using outbound tools like Apollo Instantly or Lemlist
• Collaborate on landing page CRO A/B testing and retargeting strategy
  Launch and iterate on rapid growth experiments (viral loops mini-campaigns PLG tactics)
• Own performance marketing metrics and present actionable insights regularly
• Work cross-functionally with product sales and content teams to align on goal
  Qualifications:
• 5- 6 years in performance marketing ideally in B2B SaaS or finte
• Deep hands-on experience with LinkedIn Ads Google Ads and performance tracking tools
• Experience with CRO tools and landing page builders (e.g. Unbounce Webflow Instapage)
• Agile self-starter mindset - comfortable moving fast and adapting strategies on the go
• Bonus: Experience in fintech payments or startup environments

Why Join Us

• High autonomy and ownership of your marketing performance
• Opportunity to make a measurable impact from day on