Head of Marketing

Atlas Group of Institutions; Ajman; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading education institution in Ajman is seeking a Head of Marketing to attract new students and promote its programs. The role involves developing comprehensive marketing strategies, managing promotional materials, and representing the institution at various events. The ideal candidate will have a degree in marketing and relevant experience in the education sector.

Qualifications

• Relevant experience in the education industry.
• Willingness to travel outside the country.
• Managing marketing promotions budget effectively.

Responsibilities

• Attract new students across the institution's portfolio of programs.
• Develop and implement an integrated marketing plan.
• Represent the institution at events and conferences.

Skills

Networking Skills

Strong communication skills

Wide knowledge of consumer marketing

B2B marketing experience

Education

Degree in Marketing

Job description

Head of Marketing Job Location Ajman United Arab Emirates Main Responsibilities Attract new students across the Institution s Portfolio of Programs Promote the profile of the institution as a whole to external audiences To develop and implement an integrated marketing plan for all courses services and higher degrees Develop and implement communication campaigns with appropriate media in order to attract inquiries from prospective students and agents advertising direct mailings newsletters etc Develop all promotional materials using internal resources and external agencies so that potential students agents etc receive accurate and reliable information on courses Represent the institution at relevant conferences and events and visit overseas agents and clients to promote our courses and recruit students Prepare an annual marketing report to facilitate strategic decisionmaking by management Knowledge Skills Experience Appropriate Degree in Marketing Relevant experience in Education Industry Networking Skills Willingness to travel outside the country Strong communication skills Wide knowledge and experience of consumer and b2b marketing Managing the marketing promotions budget in order to meet the targets in the most costeffective manner A valid UAE License is a plus

Head Of Marketing • Ajman, United Arab Emirates