Brand Marketing Executive

Brand Folio; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing firm is seeking a Marketing Specialist to support brand development and execute integrated marketing campaigns. The ideal candidate will have 2-3 years of experience, a bachelor's degree, and strong communication skills. This role involves managing brand presence across various digital platforms and assisting in promotional events across the GCC and RSA. Join the team in Dubai for an exciting opportunity to drive brand growth.

Qualifications

• 2-3 years of experience in brand development and marketing.
• Experience managing digital and social media marketing.
• Familiarity with event and promotion management.

Responsibilities

• Support the creation and execution of brand marketing plans.
• Plan, execute, and monitor integrated marketing campaigns.
• Manage brand presence across digital platforms.
• Assist in planning and executing promotional events.

Skills

Brand marketing knowledge

Strong communication skills

Education

Bachelor's degree

Job description

Key Responsibilities

• Brand Development & Strategy
  Support the creation and execution of brand marketing plans aligned with company objectives. Ensure consistent brand identity and messaging across all channels. Conduct competitor and market analysis to identify opportunities for brand positioning.
• Marketing Campaigns
  Plan, execute, and monitor integrated marketing campaigns (digital, social, print, events). Coordinate with creative teams/agencies for content development and campaign assets. Track and measure campaign effectiveness, providing insights for optimization.
• Digital & Social Media Marketing
  Manage brand presence across digital platforms (website, social media, email). Develop engaging content that builds awareness and drives customer engagement. Analyze digital performance metrics and suggest improvements.
• Event & Promotion Management
  Assist in planning and executing promotional events, sponsorships, and activations. Build relationships with partners, vendors, and stakeholders to maximize brand exposure.
• Collaboration & Communication
  Work closely with sales, product, and creative teams to ensure alignment of brand strategy. Support internal communications and training initiatives on brand guidelines.

Qualifications

• Candidate must have 2-3 years of experience
• Must have a bachelor's degree
• He/She will be based in Dubai but will have to work across all over GCC and RSA
• Strong communication skills
• Must have a good brand marketing knowledge