CRM Innovation Marketing - Manager

Nissan; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global automotive leader is seeking a CRM & Innovation Manager in Dubai to drive customer retention strategies and digital marketing initiatives. The ideal candidate will have at least 7 years of experience in digital marketing or CRM roles, with a strong background in data management and ROI modeling. Proficiency in SalesForce and excellent communication skills in both Arabic and English are essential. This position will also involve working closely with various marketing teams to enhance customer experience across the region.

Qualifications

• Minimum 7 years of experience with 3 years in digital marketing or Customer Experience.
• Experience in the GCC automotive sector preferred.
• Required drivers license for the job.

Responsibilities

• Lead CRM foundation launch & campaign management.
• Define and implement a comprehensive CRM strategy.
• Analyze and report on performance metrics of CRM campaigns.

Skills

CRM Platforms (SalesForce)

Adobe Data Management Platforms

Excellent communication skills in Arabic and English

Education

Bachelor's degree in Marketing

Tools

Data Management & ROI Modeling

Job description

JOB PURPOSE

Deliver on Nissan's Global CRM Standards while keeping a master customer database through the management platforms; this CRM operation is required to ensure customer retention.

Geographical coverage

GLF6 MED

JOB CONTEXT

Nissan's objective is to be #1 in MED, maximizing business digitization. The NMEF CX Team seeks regional excellence and plans to offer a seamless digitally enabled journey to all customers, making Customer Experience the epicenter.

The NMEF CX Team is looking for a CRM & Innovation Manager to support Nissan's brand ambition and big bets regionally.

Deliver on Nissan's Global CRM Standards while keeping a master customer database through the management platforms; this CRM operation is required to ensure customer retention.

KEY ACCOUNTABILITIES

Performance indicators:

• Lead the CRM foundation launch & campaign management (Leads management, Sales, Aftersales, Events, Marketing, Loyalty, Customer service, corporate communications, Product launches, Warranty, Recall, etc.)
• Regional CRM Guidelines/SLAs Benchmark Guide
• Create the Customer Life Cycle Framework

Develop a customer segmentation strategy and a regional master customer database that is segmented effectively.

Define full‑fledged CRM strategy for all new model launches with implementation.

• Create the strategy & Segment through SalesForce
• Create a single regional Customer Data Base
• Apply Regional Data Health Act

Analyze and report on performance metrics of CRM campaigns and set up test plans to improve performance. Compile learning and share best practices across teams.

• Incremental Conversions Leads/Sales through
• Leads Report Analysis & generating insights (GLF5 markets)
• Marketing Investment ROI

Launch Direct Marketing Communication to CRM Data Base.

• Based on the (to be developed) customer database & available LMS Data custom regional campaigns to start in the same Fiscal Year.

Introduction of lead scoring & AI enablement at dealer level for contact ratio efficiency.

• Lead scoring tool launch
• Incremental Contact Rates

Defining & finalizing Use Cases for the Global CDP programme post alignment with both Business and Technical stakeholders at NMEF.

• Generating insights / segmentation based on behavior utilizing the use case.

Travel requirements

Travel across GLF6/MED as needed.

Communication and working relationship

The job requires effective relationships with:

• Brand Marketing Team
• NSCs (Marketing IS/IT)
• AMIO Marcomms and CE

JOB REQUIREMENTS

Educational background qualifications

• Required: Bachelor's degree in Marketing
• Preferred: Direct marketing‑related discipline

Experience and skills

• Required: at least 7 years experience with 3 years in digital marketing or Customer Experience or CRM marketing role. Data Management & ROI Modeling development is must.
• Preferred: experience in GCC automotive sector and ability to work with Data Driven Marketing.

Computer skills/languages

• Technical: CRM Platforms (SalesForce), Adobe Data Management Platforms
• Language: Excellent communication skills in Arabic and English required

Drivers license

• Required for the job

EEO Statement

At Nissan we believe that differences among us in race, gender, age, mindset, religion, people with disabilities and much more make us stronger and equip us to better serve our customers and communities. We are committed to creating positive change that ensures transparency and inclusivity throughout the career journey in order to build teams that create a sense of belonging for all members.

Location

Dubai, United Arab Emirates

Required Experience

Manager